Newspapers Assignment Example | Topics and Well Written Essays - 2000 words

Newspapers - Assignment Example Although there are certain number of people, mainly of older age who still believe in reading newspaper for getting updated about what are happenings in and around the world the present generation of youth as well as people who remain busy in their respective jobs prefer internet or web to get updated about the news. The news brings about conflict, create difference of opinion among people which help them in a way to figure out what is right and what is wrong. The newspaper is a way by which people can gather information about what is happening all across the globe. In the era of technological advancement newspaper still have its importance as in the developing and developed countries people still have to rely on print media to get details about the happening across the world. But, in addition to that in the developed countries, print media have to come up with new innovative ideas to survive as the internet is more of a common thing in those countries, so dependency on the newspaper in now reducing in those countries. 2. PEST Analysis: Definition, Purpose and Business Benefit: Generally PEST analysis associated with the external factors that affect any company’s overall performance. ... According to them, these four factors differ in different countries but a proper PEST analysis always helps an organization perform better in the competitive world (Analoui & Karami, 2003, 74). According to Kotler (1998), PEST analysis is a productive strategic tool for analyzing market growth or decline, business situation, potential and course for operations. According to his analysis, PEST analysis is helpful because there are continuous changes taking place in the society which creating an uncertain environment and also have its impact on the performance of the organization. The use of PEST analysis is helpful for the organization in strategic planning, developing its marketing strategies, for business development as well. 3. PEST analysis for the newspaper industry in the developed economies: With the continuously developing technologies and availability of internet facilities in almost every household of the economically developed countries, it is a crunch time for the print me dia to look closely to their marketing, promotional strategies and if needed have to make necessary changes. Political aspects: From the very beginning newspaper plays an important role in setting up the political mode of any civilization. By virtue of the reports published in newspapers regarding different political party’s agenda, thought process people decide whom to choose or support. On the other hand, political situation of any country also help the newspaper industry to blossom. Stable political condition, freedom to express views, access to all political parties and leaders, support from them at the crunch time all help the newspaper industry to do its job effectively that is providing good and true

Ecotourism in Washington DC Essay Example | Topics and Well Written Essays - 1000 words

Ecotourism in Washington DC - Essay Example The organization has some strategies, which are put in place for ensuring that the environment upon which it exists is sustainable and at the same time, the environment is upheld in the expected way. One of the ways through which this is done is with regards to the disposal of wastes that come from the institution. This is especially bearing in mind that most of the disposable products which come to the environment may be of danger to the environment and the people in it. These elements, according to the institution ought to be disposed in a manner, which will bring about the upholding of proper environmental standards within and around the institution. The institution also supports the aspect of practices, which bring about developments in the community in which it exists. In the course of people ought lives there to be the aspect of giving back to the society. This is because there are benefits, which people realize, and it would be beneficial to let other people also share these b enefits. The main intention of volunteering is for the purpose of bringing improvements to the lives of people. One thing, which should be noted, is that the act of volunteering can also be regarded as a way of serving the community. There are various ways through which voluntary services can be realized in a community. This may be done on an individual level or as a group. In the present world, voluntary services have moved from just an act, which is conducted by individuals as opposed to back in the days. Currently, organizations also engage in the acts that are meant to bring about service and benefit to the community. In the corporate world, this may be termed as corporate social responsibility. Which such organizations can bring about the elements that are associated with volunteering through various ways. For example, these individuals may opt to visit places where there exist less fortunate individuals. Another way that this can be made possible is by sharing things, which wi ll be beneficial to the recipients of the voluntary service. These acts are majorly to do with organizations and firms that want to engage in such services. Likewise, there is the aspect to do with personal feeling, which a person gets to experience at the thought of having volunteered something for the purpose of helping another person. Through voluntary activities. lives can be changed. This change is not only experienced by the people receiving the service. There is also the personal gratifying feeling, which the person giving the service receives. These are some of the things, which the organization greatly supports. The main idea is that there ought to be the development of the individual person, the environment and the community in general. With these revelations, there are various programs, which the organization is in support of. These are majorly those, which assist the young children and the old people in the society. In this case, the charity organizations will be orphana ges and houses for the elderly. Some of the ways through this assistance is realized is through the provision of health services and other services that will lead to the bettering of the lives of the people therein. Similarly, the organization engages in interactive days where

Perception of Body Image Among Adolescents

Perception of Body Image Among Adolescents CHAPTER 1 INTRODUCTION Background of study Obesity is a state where the natural energy preserve, accumulate in the fatty tissue of humans and it is increased to a level where it is connect with certain health state or increased mortality (Sidik Rampal, 2009). Obesity is a vital public health problem especially in developed countries like United States where half of the adolescents are afflicted (Sidik Rampal). Today’s adolescents in most parts of the world emphasis on the value of physical attractiveness. They focus more on physical appearance. Hence, body image has become an issue among adolescents who strive fully to obtain the shape they wish for. Body image can be defined as a person’s perception, attitude and feeling about his or her body. There are two types of body image. Firstly, perceptual body image. According to (Lee, Yee, 2013), perceptual body image is associated to the precision of self- estimation from body size to actual size, meanwhile attitudinal body image is evaluated through four components: satisfaction (evaluation of the body), affect (feelings associated with the body), cognitions (investment in appearance, beliefs about the body), and behaviors (avoidance where the body will be exposed). Adolescence is a transitional stage and many changes take place at physiological and behavioral level. In the West, body image is perceived as an important issue as they emphasis more on elegant body. The concerns about body image have been critized that it is a female problem, however that fact is certainly not true anymore. (Wagner, 2008). Just like females, males also wish to have excellent body image of muscul ar men through media, athletics and magazines such as sport magazines. Stout Frame’s study (2004), as cited in Wagner (2008), points out people has a bold awareness of the consequences of body image on females compared to males. This awareness allows for a developed sensitivity towards females; however that sensitivity tends to neglect males emotions and thoughts. According to Ricciardelli, McCabe, Lillis, Thomas’s study (2006), as cited in Wagner (2008), the development of muscularity has arose over the last decade and the concern towards body image by males are of sudden interest. As we know, poor body image can affect a particular individual confidence to achieve their goals and subsequently impacts the happiness of that particular individual. Poor body image occurs due to unhealthy eating habits which include dietary supplements, binge- eating and so on. (Lee,Yee,2013). Due to this phenomenon, adolescents are struggling every single day in order to achieve the ideal body image they wanted. Malaysian adolescents are increasingly eating foods which are high in fat and calories thus leading inactive lives. According to Ismail Tan’s study (2004), as cited in Pon, Kandiah, Taib (2004), more adolescents are obese than ever before. Statement Problem In this new era of globalization, the flawless body image is affecting almost every males and females, peoples from different cultural background, different group of ages and many more. It is harmful to have body image dissatisfaction as it always leads to eating disorder and psychological distress. This is because they tend to use harmful weight- control behaviors such as skipping meals, consuming slimming pills or applying cream on their body as to slim down in order to have the same body image as the model characterized in media. Therefore it is important to take prevention action and intervention in order to inhibit and treat body image since this issue can affect both individuals and society. Last but not least, exploring this research problem also allows us to focus more on body image issue especially among adolescents in Malaysia. Significance of Study Body image is a very important issue to most of the adolescents especially when they grow into adulthood. Many studies that focused on the body image have been conducted over the decade. However, while body image has been the focus of study in many countries such as United States and Korea, it is not immensely studied in Malaysia. This is because the studies on body image are restricted in Malaysia (EssayUk, 2013). Therefore, the current research proposed additional information on the difference in the perception of body image among adolescents. More importantly, the difference in the perception of body image between adolescents and pre adolescence has not been studied (Wagner, 2008) as been cited in McCabe Ricciardelli (2006). Thus this study will focus on the perception of body image among ethnicity group, gender as well age group. It is important to know the differences in perception of body image in these groups because the result can produce understanding in order to further discussions and this can help on how the development could change perceptions on body image. Purpose of the study The purpose of the study is to evaluate on the differences in the perception of body image among Malaysian adolescents in the aspects of gender, age and ethnicity. The differences been evaluated between adolescents and pre adolescents, males and females and ethnicity which involved three races Chinese, Indian and Malays. Analyzing these differences could produce insight on creating with a better prevention and intervention program for adolescents who have problem with their body image. Research Question The research question has been presented below as follow: RQ 1: Is there any significance differences in the perception of body image between male and female. RQ 2: Is there any significance differences in the perception of body image between pre adolescence and adolescence. RQ 3: Is there any significance differences in the perception of body image among Malays, Chinese and Indian. Operational definitions Body Image. As mention earlier, body image can be defined as a person perception, attitude and feeling about his or her body. Body image plays an important role for both the genders male and female (Pon, Kandiah, Taib, 2004). When adolescents focus too much on their body image, they will skip their meals and this subsequently leads to eating disorder. Gender. Gender refers to the characteristics of people as males and females. Gender also bears a special mention which is the gender role (Santrock, 2011). Gender role describes on how females and males should think, act and feel. For example, should males be more dominant than females and should females be more emotional than males to others’ feelings? Although individuals are aware of their gender in early childhood, a new stage been added to gender with the onset of puberty and the sexual maturation. Race. It refers to all humans belonging to the group of Homo sapiens, biological differences of human due to the interactions between hereditary and environmental factors and the non-existence of homogenous population. Genetic element of a population was subject to change as a result of diverse factors, history of migration in the past prevented the used of domination of certain geographical area to serve as basis for race and no national, religious, linguistic, cultural group or economic class that constitutes a race (American Association of Physical Anthropologists, 1996). The examples of dominant racial groups in this study consisted of Malay, Chinese, and Indian. This is the main races in Malaysia. Adolescent. According to Cardwell’s study (2003), as been cited in Jennifer,(2011), adolescence is known as the stage of development arise between puberty and adulthood. This is the stage where the adolescence entered imprecisely 10-12 years and ends at 18-21 years old. There is little view about this period of development by different psychologists. For example, Erik Erikson clarifies the period of adolescence through the Identity versus Identity Confusion stage in his psychological stages (Berk, 2009). Utar. Utar is known as University Tunku Abdul Rahman. Universiti Tunku Abdul Rahman (UTAR), established under the UTAR Education Foundation, a not-for-profit organization. It was launched on 13 August 2002. UTAR is a dynamic University with four thriving Campuses- three in Klang Valley and one in Kampar, Perak. The Campuses in Klang Valley are located in Petaling Jaya, Kuala Lumpur, and Bandar Sungai Long. The largest campus is the Kampar campus. We are focusing adolescents from Perak Campus between eighteen to twenty four groups of ages. SMK Sentosa Kampar. SMK Sentosa Kampar is located at Taman University. This school is near to Utar hostels. They have students from form one to form five. It’s a multiracial school consists of Malays, Chinese and Indians. In our research, we are focusing on pre adolescents among these races and age range of thirteenth to fifteenth. Pre adolescence. Is a stage of human developmentfollowingearly childhoodand prior toadolescence.It subsequently ends with the beginning ofpuberty, but may also be defined as ending with the start of the teenage years.For example 10–13 years.It can also be defined as the period from 9–14 years.It can also distinguish middle childhood and preadolescence middle childhood from approximately 5–8 years, as opposed to the time children are generally considered to reach preadolescence (age 9–14 years). Reference Dittmar H. (2009). How do body perfect ideals in the media have a negative impact on body image and behavior?. Journal of Social Clinical Psychology, 28(1), pp. 1-8. Wagner,R.R. (2008).Body Image Perceptions of Adolescents Males, pp. 44 . Wan,P.L., Kandiah,M., Mohd Taib,M.N. (2004).Body Image Perception, Dietary Practices and Physical Activity of Overweight and Normal Weight Malaysian Females Adolescents,10(2), 137-147. Wong,L.M., Say,Y.H. (2013). Gender Differences in Body Image Perception among Northern Malaysian Tertiary Students. British Journal of Medicine Medical Research, 3(3), pp. 727-747. Sidik,S.M., Rampal,L. (2009). The Prevalence and factors associated with obesity among adult women in Selangor, Malaysia. doi:10.1186/1447-056X-8-2 Yau,J.P. (2011).Perception of Body- Esteem Among Adolescents And Adults. Santrock, J.W. (2009). Life-span development (12th ed.). New York: McGraw-Hill American Association of Physical Anthropologists.(1996). AAPA statement on biological aspects of race. American Journal of Physical Anthropology. 101, 569-570. Retrieved April 10, 2010 from http://www.virginia.edu/woodson/courses /aas102%20%28spring%2001%29/articles/AAPA_race.pdf Berk, L.E. (2009). Child development (8th ed.). Boston: Pearson Education.

The American Dream and College Essay example -- Personal Narrative Edu

The American Dream and College My junior year of high school was filled with high emotions, stressful moments, and tension about where to apply to college and where I would be accepted and ultimately attend. At a â€Å"Making the Most out of your Sixth Semester† forum that year, the entire junior class experienced lectures from the school’s college resource counselors about how to prepare for this arduous battle of college admissions. The way Sue Biermert, who is the College Admissions Counselor at my high school, opened the forum was by asking a question to the parents that put everything into perspective: â€Å"How many of you parents feel like you are successful?† Every single hand shot up from the 500 parents in the auditorium. Of those that had their hands up, she asked, â€Å"How many of you parents received an Ivy League education?† Every hand went down. I could see friend’s mouths sit there in awe that getting an Ivy League education is not necessarily th e greatest factor at having a good life. Even though these shocked students were the ones hoping to be accepted by Yale and Harvard, they all simultaneously recognized that going to an Ivy League school is not a guarantee for success in life. The reality about American culture is that success is the result of individual experiences that suit the needs of each person, not necessarily the prestigious institution of learning that one attends. The college resource counselors that night wanted to stress one central problem that we were all going to face in the next twelve months. Invariably, they highlighted with personal stories and anecdotes that the admissions process is the most untrustworthy and unpredictable game anyone can get involved in. ... ...d reach the top. Unless there is a consensus in public opinion to challenge class reproduction, this system in our culture will grow exponentially more competitive annually. America is not what it once was, and it is an extremely arduous task to carry on a job without a college degree. While there is a rush to get married and have a family still at a young age, people still realize that you need to know where your next paycheck is coming from to support yourself. The â€Å"American Dream† is still a looming theory that people are striving to attain, and those people are the students of America that are being told from our elders that this is what it takes to reach that point. While it may be dirty politics to do what it takes it get by and be accepted, American culture has become a love for the game in order to perceive that desired image of success.

Analyse Ways Essay

The Shoe-Horn Sonata by John Misto has five main themes or concerns. They are; History and Memory, Power and Control, Heroism and Relationships and War and Atrocities. John Misto explores all these ideas while telling the story of Bridie and Shelia’s reunion fifty years after they last saw each other. The play is about the histories of the women and the nurses that were captive of the Japanese during World War Two; their individual histories and joint suffering. The stories of these women were never made official and there is no government recognition of their plight and few, if any, official records. These painful memories are not part of any ‘official’ history and this is made clear in the play. â€Å"The British didn’t want anyone to know about us. They’d have lost prestige if people found out how women of the Empire had lived in the war. So for the sake for King and Country, they burned out diaries. Every last one.† Shelia, Scene Thirteen. Misto makes it clear in the course of the play that the memories of the women are accurate. The oral stories from these fictional characters have juxtaposed over them the factual images to confirm and extrapolate the stories of the women. The visual images of the thin, starving people are very strong and clear to an audience, for example, Scene Seven opens with a photo of some women POW’s Ââ€" â€Å"emaciated, haggard and impoverished†. This is shown while Bridie explains how thin Sheila and herself got while at the Japanese camps, â€Å"The lightest I got was exactly five stone…† The visual images show exactly what the women are talking about and add to the sense of theatre around the play. They heighten the audience’s understanding of the enormity of the issue. There is use of background sounds throughout the play, for example in Scene Five when Bridie explains what happened on Radji Beach on Banka Island there is â€Å"sounds of machine gun fire and cries of women on the soundtrack†. The dues ex machine effect of these amplified sounds further highlights the theme of memories and history, linking both the action and the memories of the two women on stage. The Shoe-Horn Sonata explores power relationships at a number of levels. The most obvious power play on stage occurs between the interviewer and the women he is interviewing. This power play has an ambiguous moment in which the women are uncertain as whether Rick has overheard a ‘private’ conversation in Scene Ten. This is also explained in the stage directions: â€Å"Bridie and Shelia look up, startled. Then they both realise they are wearing small microphones. They both wonder whether every word has been overheard…† Rick also has the power to choose what questions to ask, and what to edit out of his documentary film. On another level we can see the role of power between the prison guards and prisoners. The guards abuse their power physically, sexually and emotionally and many seemed to enjoy the pain they inflicted. Lipstick Larry’s comment in Scene Eight, â€Å"Plenty of room in the graveyard for her…† is typical of the cruelty the guard’s exhibit. The prisoners had little choice but to cooperate and be humiliated and abused, this in turn had a large physiological effect on both women. This is shown when Shelia explains that she still has nightmares about Lipstick Larry in Scene Ten â€Å"[haunted] Every night when I fall asleep, Lipstick Larry’s waiting. He calls to me and I go to him Ââ€" and no one can change that. Not even you.† The Japanese dominated the women in every aspect; they even made them bow to the Japanese flag every morning. In Scene Nine, the two characters are reminded of this power by the presence of the Japanese flag that is being projected on the back screen. It doesn’t move and dominates the stage; a continuing reminder of how the women lived their lives in the camp and the power and control that continues to affect them. This emphasises to the audience just how horrible the camps really were for the women and how they continue to affect them today, fifty years on. Misto’s play revolves around the heroic deeds and relationships that are up held by the women during the war. The heroic deeds were acts of physical courage of the highest order. For Sheila, the supreme sacrifice of selling her body to the Japanese in order to obtain the necessary drugs for her friend’s survival is all the more poignant as we understand the cultural and social background that she had come from. Misto focuses on the ‘unsung’ hero’s of the war, for example the Australia nurse that washed the bed pans of the women on the way to Belalau. â€Å"It was the bravest act I have ever seen. She didn’t get a medal for it butÂ…all of us loved for of that…† (Sheila) The stories of the two women are expanding the conventional view of heroism to include acts of sacrifice beyond simple physical courage. The Shoe-Horn Sonata shows clearly that relationships are able to survive the toughest of times. The relationship of Bridie and Shelia survives not only the horror of the prisoner of war camps but also the pain of their reunion decades after the war. Misto uses a variety of theatrical techniques to convey this relationship to the audience and show that survival and growth are features of the relationship. Misto gives evidence of how tough times were in the camps with a combination of dialogue and screen images being used to illustrate what had happened to these people, for example, the slides of the women POW’s at the open of Scene Seven. These slides portray the starving bodies, rough conditions and brutality yet through all this the relationship gets stronger. The music played throughout the play symbolises the stage at which Bridie and Sheila’s relationship is. For example, Scene Ten closes with Anne Shelton’s â€Å"I’ll walk alone† displaying to the audience that at this point in the play Bridie and Sheila’s relationship is at its most fragile point because the truth about Sheila’s sacrifice has just been revealed. The play highlights the horrors of war particularly for women and civilians. The atrocious way in which human beings treat fellow human beings in a wartime situation is not restricted to the Japanese, but seen to be central to war itself. The atrocities are seen to have affected both women’s lives ever after. For example Bridie’s fear of the Japanese people in David Jones. What is particularly significant for these women is the requirement to ‘keep  smiling’ (Scene Nine) and to repress the memories. For these women the memories of the atrocities are tinged with guilt and shame. In some respects this amount to an even worse atrocity to plague the lives of these women after the war. The humour used by Misto in the play, derives not only from the way in which the women used the power of the human spirit to laugh at adversity, but also from the way in which the playwright has juxtaposed those moments of recounting of comic events with the horrors of the memories of the reality. The light and dark in this play allows us to be both horrified and entertained. As in any great tragedy, the comic allows not simply relief from the pain, but help us to question the reasons for the horror. John Misto believes that the women victims of this defeat of the British deserve to have their stories told and their sufferings recognised by a wide audience. Having talked to ‘real survivors’ he wrote the play in the hope that more people would be exposed to their suffering and above all to their courage. The dialogue, music, the sound effects and the projected images work together to shape the audiences response and to tell the powerful story of the women’s memories, raw vulnerability, strong relationships and heroism.

How do you respond to the view that in the stories in The Bloody Chamber Angela Carter presents a sinister distortion of family relationships? Essay

?How do you respond to the view that in the stories in The Bloody Chamber Angela Carter presents a sinister distortion of family relationships? Within Carter’s short stories, she may present a sinister distortion of family relationships by subverting ‘typical’ family roles, perhaps in a way that has a harmful or negative outcome for particular family members. She could appear to do this through the presentation of the parent and child relationships in The Snow Child, or the husband and wife relationship in The Bloody Chamber. The Gothic element of the stories is emphasised through the ‘sinister’ aspect of these distortions, as the relationships Carter presents can be somewhat disturbing. However, in some of her stories it appears that family relationships are not distorted, such as the mother and daughter relationship in The Bloody Chamber or the father and daughter relationship in The Courtship of Mr Lyon. In The Snow Child, Carter may subvert the typical expected roles of parents as the behaviour of the Count and Countess towards their ‘child’ is deemed very unusual. The Count behaves in a particularly alarming manner, portraying an obvious sexual attraction to the girl who appears before him after listing the qualities he desires. She is a clear manifestation of his fantasy, and is described as the â€Å"child of his desire†, which immediately signals abnormality for the reader as â€Å"desire† perhaps suggests a sexual element whilst â€Å"child† reminds us that she fulfils the family role of a daughter, thus highlighting her childlike innocence. The girl is described as â€Å"stark naked†, implying an eroticism about her, and alluding to the idea of female nudity as a part of male fantasy which is disturbing and sinister for the reader considering the Count is a father figure to her. Also, after the child’s death Carter describes how the Count â€Å"thrust his virile member into the dead girl†, and this explicit, shocking description of the sexual act emphasises the disturbing nature of the father and child relationship. It is possible that Carter chose to describe this act of necrophilia so explicitly in order to emphasise to the reader the harsh realities of some perhaps sexually abusive relationships within families. The helplessness of the â€Å"dead girl† and the Countess simply watching on perhaps highlights how females are often the victims of men and can be powerless, so fulfilling Carter’s feminist agenda that is evident in many of her other short stories. Carter may also present a sinister distortion of family relationships through the husband and wife relationship portrayed in The Bloody Chamber. The Marquis is obviously dominant within the relationship, exercising an excessive control over his new bride that eventually proves to be a serious threat to her once she discovers that he aims to murder her as he did his previous wives. Carter presents the ruby choker as a symbol within the story that represents the Marquis’ control over his bride. It is described as â€Å"clasped around my throat†, the violently threatening word â€Å"clasped† creating a sinister tone as it alludes to the image of strangling, thus suggesting the Marquis has an aggressive control over his wife. The ruby choker is also likened to â€Å"an extraordinarily precious slit throat†, again connoting danger for the bride and perhaps suggesting the potentiality for her to be a victim of murder. The Marquis himself is described as a powerful and dominant figure, as animalistic imagery is used to emphasise his authoritative nature within the relationship. The description of the â€Å"leonine shape of his head† and his â€Å"dark mane† liken him to an animal such as a lion, and so suggest a natural authority about him whilst highlighting his ability to perhaps behave like a predatory animal. The Marquis also has a clear sexual dominance within the relationship, as the bride describes; â€Å"his movements seemed to me deliberately coarse, vulgar†. The adjectives â€Å"coarse† and â€Å"vulgar† suggest a lack of romantic intimacy within the relationship, and the Marquis acting â€Å"deliberately† creates a sinister tone as it suggests he is fully aware of the power he is purposefully exercising over his bride. However, the father and daughter relationship in The Courtship of Mr Lyon may suggest that Carter does not present a sinister distortion of family relationships as despite the father’s recklessness, the paternal love he has for his daughter is evident to the reader. She is described as â€Å"his Beauty, his girl-child, his pet†, suggesting his affectionate love for her and the possessive pronoun â€Å"his† emphasises their physical connection as father and daughter. Beauty also shows her concern for her father and eagerness for him to return home, as Carter describes her thoughts of, â€Å"I hope he’ll be safe†. This makes it evident to the reader that both father and daughter share an emotional bond, so implying they have a healthy and loving relationship. The father also wishes to give Beauty what she desires, in this case a single white rose. He becomes so desperate to fulfil her wishes that he resorts to stealing a rose from the Beast’s garden despite having just heard â€Å"a mighty, furious roaring†; the justification for doing this is â€Å"because he loved his daughter†. This portrays the strength of paternal love, as it has caused the father to go to extreme lengths to please his daughter, in which he is fully aware of the threat it poses to him. The father in The Courtship of Mr Lyon is not without fault; not only does he steal the rose, but the reader learns that he has lost his fortunes through gambling. However, through the portrayal of the positive father-daughter relationship, Carter may be showing how the flaws of the father along with the love he has for his daughter makes him human, which links to the metamorphosis of the Beast to a human in the ending. Therefore, Carter may be suggesting that love and positive family relationships are what make us human. Overall, it appears that in some cases Carter does present a sinister distortion of family relationships, and often it is this element of her stories that emphasises their Gothic aspect. The subversion of typical family roles in a way that is nonconforming to what the reader considers the norm often proves to be disturbing and adds to the suspense of the stories. Carter often uses the distorted family relationships to suggest that danger can come from within the home. However, this is not always the case as some family relationships within Carter’s stories are deemed as normal and positive, and Carter uses other elements of the stories to conform to the Gothic genre. The positive relationships portrayed may be a way for Carter to present other ideology, often about how ‘love conquers all’.

A History of Camels in the US Army

A History of Camels in the US Army A plan by the U.S. Army to import camels in the 1850s and use them to travel through vast stretches of the Southwest seems like some comical legend that never could have happened. Yet it did. Camels were imported from the Middle East by a U.S. Navy ship and used in expeditions in Texas and California. And for a time the project was thought to hold enormous promise. The project to acquire camels was masterminded by Jefferson Davis, a powerful political figure in 1850s Washington who would later become the president of the Confederate States of America. Davis, serving as secretary of war in the cabinet of President Franklin Pierce, was not a stranger to scientific experiments, as he also served on the board of the Smithsonian Institution. And the use of camels in America appealed to Davis because the War Department had a  serious problem to solve. Following the end of the Mexican War, the United States acquired vast tracts of unexplored land in the Southwest. And there simply was no practical way to travel in the region. In present day Arizona and New Mexico there were virtually no roads. And going off any existing trails meant venturing into country with forbidding terrain ranging from deserts to mountains. Water and pasturage options for horses, mules, or oxen were non-existent or, at best, hard to locate. The camel, with its reputation for being able to survive in rough conditions, seemed to make scientific sense. And at least one officer in the U.S. Army had advocated for the use of camels during military campaigns against the Seminole tribe in Florida in the 1830s. Perhaps what made camels seem like a serious military option were reports from the Crimean War. Some of the armies engaged used camels as pack animals, and they were reputed to be stronger and more reliable than horses or mules. As leaders of the American military often tried to learn from European counterparts, French and Russian armies deploying camels in a war zone must have given the idea an air of practicality. Moving the Camel Project Through Congress An officer in the U.S. Armys quartermaster corps, George H. Crosman, first proposed the use of camels in the 1830s. He thought the animals would be useful in supplying troops fighting in the rough conditions of Florida. Crosmans proposal went nowhere in the Army bureaucracy, though it apparently was talked about enough that others found it intriguing. Jefferson Davis, a West Point graduate who spent a decade serving in frontier Army outposts, became interested in the use of camels. And when he joined the administration of Franklin Pierce he was able to advance the idea. Secretary of War Davis submitted a lengthy report which took up more than an entire page of the New York Times of December 9, 1853. Buried in his various requests for Congressional funding are several paragraphs in which he made the case for appropriations for study the military use of camels. The passage indicates that Davis had been learning about camels, and was familiar with two types, the one-humped dromedary (often called the Arabian camel) and the two-humped central Asian camel (often called the Bactrian camel): On the older continents, in regions reaching from the torrid to the frozen zones, embracing arid plains and precipitous mountains covered with snow, camels are used with the best results. They are the means of transportation and communication in the immense commercial intercourse with Central Asia. From the mountains of Circassia to the plains of India, they have been used for various military purposes, to transmit dispatches, to transport supplies, to draw ordnance, and as a substitute for dragoon horses.Napoleon, when in Egypt, used with marked success the dromedary, a fleet variety of the same animal, in subduing the Arabs, whose habits and country were very similar to those of the mounted Indians of our Western plain. I learn, from what is believed to be reliable authority, that France is about again to adopt the dromedary in Algeria, for a similar service to that in which they were so successfully used in Egypt.For like military purposes, for express and for reconnaissances, it is believed the dromedary would supply a want now seriously felt in our service; and for transportation with troops rapidly moving across the country, the camel, it is believed, would remove an obstacle which now serves greatly to diminish the value and efficiency of out troops on the western frontier.For these considerations it is respectfully submitted that the necessary provision be made for the introduction of a sufficient number of both varieties of this animal to test its value and adaptation to our country and our service. It took more than a year for the request to become a reality, but on March 3, 1855, Davis got his wish. A military appropriations bill included $30,000 to fund the purchase of camels and a program to test their usefulness in Americas southwestern territories. With any skepticism tossed aside, the camel project was suddenly given considerable priority within the military. A rising young naval officer, Lieutenant David Porter, was assigned to command the ship sent to bring back the camels from the Middle East. Porter would go on to play a critical role in the Union Navy in the  Civil War, and as Admiral Porter he would become a revered figure in late 19th century America. The U.S. Army officer assigned to learn about camels and acquire them, Major Henry C. Wayne, was a West Point graduate who had been decorated for valor in the Mexican War. He later served in the Confederate Army during the Civil War. The Naval Voyage to Acquire Camels Jefferson Davis moved quickly. He issued orders to Major Wayne, directing him to proceed to London and Paris and seek out experts on camels. Davis also secured the use of a U.S. Navy transport ship, USS Supply, which would sail to the Mediterranean under the command of Lt. Porter. The two officers would rendezvous and then sail to various Middle Eastern locations in search of camels to purchase. On May 19, 1855, Major Wayne departed New York for England aboard a passenger ship. The USS Supply, which had been specially outfitted with stalls for camels and a supply of hay, left the Brooklyn Navy Yard the following week. In England, Major Wayne was greeted by the American consul, future president James Buchanan. Wayne visited the London zoo and learned what he could about the care of camels. Moving on to Paris, he met with French military officers who had knowledge of using camels for military purposes. On July 4, 1855, Wayne wrote a lengthy letter to Secretary of War Davis detailing what he had learned during his crash course in camels. By the end of July Wayne and Porter had met up. On July 30, aboard USS Supply, they sailed for Tunisia, where an American diplomat arranged a meeting with the countrys leader, the Bey, Mohammad Pasha. The Tunisian leader, when hearing that Wayne had bought a camel, presented him with a gift of two more camels. On August 10, 1855, Wayne wrote to Jefferson Davis from about the Supply, anchored in the Gulf of Tunis, reporting that three camels were safely aboard the ship. For the following seven months the two officers sailed from port to port in the Mediterranean, endeavoring to obtain camels. Every few weeks they would send highly detailed letters back to Jefferson Davis in Washington, detailing their latest adventures. Making stops in Egypt, present day Syria, and the Crimea, Wayne and Porter became fairly proficient camel traders. At times they were sold camels which exhibited signs of ill-health. In Egypt a government official tried to give them camels which the Americans recognized as poor specimens. Two camels they wanted to dispose of were sold to a butcher in Cairo. By the beginning of 1856 the hold of USS Supply was filling up with camels. Lieutenant Porter had designed a special small boat which contained a box, dubbed the camel car, which was used to ferry camels from land to the ship. The camel car would be hoisted aboard, and lowered down to the deck used to house the camels. By February 1856 the ship, carrying 31 camels and two calves, set sail for America. Also aboard and headed to Texas were three Arabs and two Turks, who had been hired to help tend to the camels. The trip across the Atlantic was plagued by bad weather, but the camels were finally landed in Texas in early May 1856. As only a portion of the Congressional expenditure had been spent, Secretary of War Davis directed Lieutenant Porter to return to the Mediterranean aboard USS Supply and bring back another load of camels. Major Wayne would remain in Texas, testing the initial group. Camels in Texas During the summer of 1856 Major Wayne marched the camels from the port of Indianola to San Antonio. From there they proceeded to an army outpost, Camp Verde, about 60 miles southwest of San Antonio. Major Wayne began using the camels for routine jobs, such as shuttling supplies from San Antonio to the fort. He discovered the camels could carry much more weight than pack mules, and with the proper instruction soldiers had little problem handling them. When Lieutenant Porter returned from his second voyage, bringing an additional 44 animals, the total herd was about 70 camels of various types. (Some calves had been born and were thriving, though some adult camels had died.) The experiments with camels at Camp Verde were considered a success by Jefferson Davis, who prepared a comprehensive report on the project, which was published as a book in 1857. But when Franklin Pierce left office and James Buchanan became president in March 1857, Davis left the War Department. The new secretary of war, John B. Floyd, was convinced the project was practical, and sought Congressional appropriations to purchase an additional 1,000 camels. But his idea received no support on Capitol Hill. The U.S. Army never imported camels beyond the two shiploads brought back by Lieutenant Porter. Legacy of the Camel Corps The late 1850s was not a good time for a military experiment. The Congress was becoming increasingly fixated on the nations impending split over slavery. The great patron of the camel experiment, Jefferson Davis, returned to the U.S. Senate, representing Mississippi. As the nation moved closer to Civil War, its likely the last thing on his mind was the importation of camels. In Texas, the Camel Corps remained, but the once promising project encountered problems. Some of the camels were sent to remote outposts, to be used as pack animals, but some soldiers disliked using them. And there were problems stabling the camels near horses, who became agitated by their presence. In late 1857 an Army Lieutenant named Edward Beale was assigned to make a wagon road from a fort in New Mexico to California. Beale used about 20 camels, along with other pack animals, and reported that the camels performed very well. For the next few years Lieutenant Beale used camels during exploratory expeditions in the Southwest. And as the Civil War began his contingent of camels was stationed in California. Though the Civil War was known for some innovative experiments, such as the Balloon Corps, Lincolns use of the telegraph, and inventions such as ironclads, no one revived the idea of using camels in the military. The camels in Texas mostly fell into Confederate hands, and seemed to serve no military purpose during the Civil War. It is believed most of them were sold to traders and wound up in the hands of circuses in Mexico. In 1864 the federal herd of camels in California was sold to a businessman who then sold them to zoos and traveling shows. Some camels were apparently released into the wild in the Southwest, and for years cavalry troops would occasionally report seeing small groups of wild camels.

Chesapeake Bay dbq essays

Chesapeake Bay dbq essays In the late 17th century many English people had arrived in the New England and Chesapeake Bay regions of America. New England was the northern region while the Chesapeake Bay region was more of a southern region. As the English settled in these two regions, they became two distinct societies. The two societies of the New England and Chesapeake Bay regions were formed because of the types of people living in both regions. The people of New England formed a family oriented and religious based society while the people of the Chesapeake Bay formed a more rowdy and independent region. As indicated by the Ships List of Emmigrants Bound for New England the groups of people who settled in New England were mainly families and slaves. This allowed for the region to be very family oriented and to focus not only as individuals but also as a group of people. The New England colonies were also very religious. The first article in the Articles of Agreement for Springfield Massachusetts states We intend by Gods grace, as soon as we can, with all convenient speed, to procure some Godly and faithful minister with whom we purpose to join in church covenant to walk the ways of Christ. This article clearly shows that the main focus of Massachusetts is very religious. The New England colonies religious and family oriented society set them apart from the Chesapeake Bay society. The Chesapeake Bay society was a very independent society. The Ships List of Emmigrants Bound for Virginia shows that most of the settlers of the Chesapeake Bay region were men and very few were women. Men are typically more rowdy and independent then women, thus causing the society to be very rowdy and independent. Very few families settled in the Chesapeake Bay region, which also causes the region to be very independent because there is no family members which the settlers to depend on and look ou...

An Argument Against Breed-Specific Legislation Essay -- Argumentative,

To say â€Å"pit bull,† however, is a vague reference to several pit bull types, which are considered separate breeds by registries like the American Kennel Club (AKC). Each type has a slightly different breeding history; many began with the breeding of bulldogs with terriers to produce a loyal, compact and tenacious breed (â€Å"American Pit Bull Terrier†). The standard three pit bull types most often mentioned by name in breed-specific legislation include the American Pit Bull Terrier, the American Staffordshire Terrier, and the Staffordshire Bull Terrier. That is not the extent of the legislation, however, which also includes dogs that â€Å"substantially conform to the breed standards established by the American Ken e 2010. Web. 22 Nov. 2010. Cohen, Judy, and John Richardson. â€Å"Pit Bull Panic.† Journal of Popular Culture 36.2 (2002): 297. Academic Search Premier. Web. 21 Nov. 2010. â€Å"Dog Bite: Fact Sheet.† Centers for Disease Control and Prevention. CDC, 1 Apr. 2008. Web. 13 Nov. 2010. â€Å"Dogfighting Fact Sheet.† The Humane Society of the United States. 2 Nov. 2009. Web. 23 Nov. 2010. Melvindale, Mich., Municipal Code art. II,  § 4-137 (1990). Perry, April M. â€Å"Guilt by Saturation: Media Liability for Third-party Violence and the Availability Heuristic.† Northwestern University Law Review 97.2 (2003): 1045. Academic Search Premier. Web. 20 Nov. 2010. â€Å"The Truth About Pit Bulls.† ASPCA. American Society for the Prevention of Cruelty to Animals, n.d. Web. 22 Nov. 2010. â€Å"U.S. Dog Bite Fatalities January 2006 to December 2008.† DogsBite. 20 Apr. 2009. Web. 22 Nov. 2010.

Capital Punishment Essay Example | Topics and Well Written Essays - 1000 words - 4

Capital Punishment - Essay Example Capital punishment raises many issues concerning morality, where some people support it claiming that it is morally justified while others do not (BBC 2013). This paper will contend to show the reasons why capital punishment should be allowed based on the evidence given in the paper. Capital punishment is a legal process approved by a country, which permits for the termination of a criminal’s life, especially one who has committed murder. Capital punishment has been abolished in many countries including the United Kingdom. The United States of America is the only Western country that has not abolished capital punishment. The main questions raised about capital punishment concern the morality and whether the act deters crime. It is also debated that the act could possibly bring more good than harm, therefore, bringing an intense debate between its supporters and those who oppose (Janet and Oxley 2). Capital punishment is only utilised by the state, therefore, making it use by n on-state organisations like the Al shabaab, illegal. It is exclusively utilised as a penalty for especially heinous crimes such as murder, adultery, fraud, treason, and rape depending on the country. Many people find capital punishment morally unjustifiable but in the event of an atrocity towards their families, they support the process. Many countries have decided to abolish capital punishment due to the extended network of activists and lobby groups, who over the years have seen to it that capital punishment is abolished. The places which have not ceded to the demands of these activists are some Muslim countries like Iran and Iraq and some states of the United States of America. The United Nations does not support capital punishment as it stands for an individual’s right to life. Countries that have not succumbed to International pressure to ban capital punishment insist that the act is non-discriminatively and unarbitrary, therefore, helps keep everyone off some crimes due to its deterring effect (Dezhbakhsh and Shepherd 512). There are many people who consider capital punishment to be morally impermissible. Some debate that it is unconstitutional, barbaric and cruel. They claim to oppose capital punishment because it violates the human right to life, which is a fundamental right. They believe that human life is so important such that even the murderers’ lives should not be destroyed even after conducting heinous atrocities. Other people oppose capital punishment on the grounds that it the justice system is at time marred by mistakes, therefore, accusing some people falsely, which leads to the loss of innocent lives. They claim that the damage that is committed upon such individuals and their families would be irreversible, thus opposing capital punishment (BBC 2013). There are people who are opposed to capital punishment based on the theory that it reflects arbitrariness and discrimination. The antagonists contend that there is evidence parti cularly in America, where those charged with killing white people are four times more likely to be sentenced to capital punishment compared to those people who are charged with killing non-white people. This is evidence of racial discrimination and it is used to oppose the need for capital punishment in a country (Sunstein and Vermeule 2). Vengeance and retribution have been viewed as morally unjustifiable acts that cannot be used to support capital punishment. This is particularly common in religions where they do not justify the taking of

Ethical Dilemma Assignment Example | Topics and Well Written Essays - 1000 words

Ethical Dilemma - Assignment Example Hence, conflicts involving personal values should not be considered as ethical dilemmas although they can be uncomfortable and difficult. However there can be some complicated situations that may involve conflicts between values, laws, and policies, such dilemmas are referred as â€Å"approximate† dilemmas. â€Å"Absolute† or â€Å"pure† ethical dilemma occurs only when two (or more) ethical standards are applied to a situation but are in conflict with each other. (Allen 2012) One of the ethical dilemmas in business situations is of sexual harassment and as it is against the laws it is an â€Å"absolute† ethical dilemma. It is considered unlawful to harass a person, an applicant or an employee in case of a business situation. â€Å"Sexual harassment† or unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature, they all come under and are included in Harassment. Harassment not necessarily has t o be of sexual nature it can also include offensive remarks about a person’s sex. An example of this is harassing women by making offensive comments about women generally; this is sexual harassment and is illegal under the law. ... Harassment is considered illegal if it is either so frequent or it is severe enough to create a hostile or offensive work environment or resulting in an employment decision victim being fired or demoted, that is adverse. (Equal Employment Opportunity Commission 2013) For a theoretical approach to define sexual harassment as an ethical dilemma, it must follow the three conditions of an ethical dilemma situation. The first condition is that it must be a situation in which an individual, the agent, must decide about which the best course of action is. That is in case of harassment, a victim should seek for the best possible action. Uncomfortable and difficult situations that do not require a choice are not considered as ethical dilemmas. Second condition for ethical dilemma requires a situation to have different courses of actions to choose from. In case of sexual harassment as an ethical dilemma, a victim must decide what the best option is to whether go to court for rights and make it a public issue or to resolve it with the firm personally. Last condition of an ethical dilemma is that some principle is compromised no matter what course of action is taken. Even if the victim charges a case against the organization he will lose his job or have fear of losing it. As all these conditions are fulfilled in sexual harassment, it is considered as an ethical dilemma. (Allen 2012) Other factors that qualify sexual harassment as an ethical dilemma include the complexity of both the situation itself and also of the selection of course of action to be followed post-harassment. A victim’s confusion regarding whether a co worker’s obscene comments and unwanted touching are actually harassment or whether he is being over sensitive, whether the incident should be

Entrepreneurial and Global Vision Essay Example | Topics and Well Written Essays - 750 words

Entrepreneurial and Global Vision - Essay Example The first success factor is the focus made not on large corporations and holdings but on the small and medium enterprises (SMEs). As legendary Sam Walton has once created the Walmart chain in small and rural areas, thus Jack Ma has focused on helping and supporting SMEs by creating technology infrastructure, necessary and helpful for developing their businesses. Thus, Jack Ma has gained a big opportunity for business growth having found the way to contribute to the global society by solving the customer’s problems and thus delivering value. However, it is important to note that even though Jack Ma has focused on small and medium businesses he has achieved economies of scales due to huge population in China and great demand on behalf of the Chinese entrepreneurs (Rose, 2011). As Jack Ma explains, the new generation should be treated differently by businesses. First of all, global entrepreneurs should focus on the customers and their needs, then on employees, and only then on shareholders and their needs. This consequence of priorities is different to the standard perception that shareholder’s interests should be satisfied first. And obviously, Jack Ma’s focus on the customers and employees is one of the secrets of his success as a global entrepreneur. The founder of Alibaba site states that the core competence of his business is the corporate culture. Corporate culture cultivates delivery of value to the customer, and this generates economic value to the company as a consequence. Focus on employees is another important aspect that contributes to the success of the global entrepreneur. Ma recommends treating human brain as the greatest resource as he believes it is the greatest potential and driver of innovation (Rose, 2011). Finally, he bel ieves that shareholders’ needs should be satisfied after the customers’ and employees’ needs as greediness common to shareholders doesn’t have long-term positive effect and in case of crisis

Positivism Essay Example | Topics and Well Written Essays - 2000 words

Positivism - Essay Example Legal systems are not static, immutable structures but rather mutable, and ever-changing organisms. The fact that they are constantly changing means that some constancy as regards to the need to obey the "rules" of a legal system is needed. Otherwise there is chaos. The apparent paradox within the idea that "the mere fact that a rule is just or reasonable will not make it a law" and also, "nor does the injustice of a rule demonstrate that it is not a law" is in fact satisfied by an understanding that laws are, by their nature, limited in scope. Laws cover a finite number of situations whereas the experience of life for the series of individual human beings that make up a society is infinite. Thus it might well be "just" and/or "reasonable" to have a rule that people should be "kind to one another", but this will not make such a law feasible. Conversely, a rule that says that people of different races cannot marry (as occurred in the US South) is not made invalid as a law just because it is unjust. The morality (or otherwise) of a rule is, within the positivist sense, irrelevant to whether or not it is a law. It is a law because it is held within a complex legal structure that defines it as "law". If laws are essentially arbitrary in nature, why should citizens of ... The citizen gives up his "freedom" to do whatever he wants, and thus to break certain laws, in exchange for the government's promise to protect his/her safety. Thus a citizen stops at a red light - thus giving up his innate "freedom" to pass through it - in exchange for the government enforcing red light laws that will enable him to safely drive down the street when the light turns green. This is a very 'modern' theory of obedience to rules and laws, based as it is upon the idea that the government and its people have essentially mutual interests. Within Rousseau's vision, the State clearly exists to serve the People. Some earlier theories of jurisprudence relied upon more authoritarian principles of law obedience that, despite their age, still have relevance today. John Austin, with his The Province of Jurisprudence Determined (1832) suggested the idea of "habitual obedience", that is obedience given to a sovereign (or perhaps elected government) based upon a fear of sanctions. Crudely, people obey the law because they fear the consequences if they do not. On a superficial level Austin's ideas seem self-evident: people do avoid breaking the law because of the consequences if they do on an individual level. However, if a whole system of laws is based solely (or nearly completely) on "habitual obedience" then it is by nature fragile and ripe for change. A frightened people has no loyalty to the system of laws other than that which is forced upon them. If they get the chance to successfully rise up, or if another member of the ruling class sees a chance at taking over, then it is likely to occur. Habitual obedience occurs within totalitarian states and dictatorships, but these are often short-lived, while superficially

Business strategy in Chinese restaurant Assignment

Business strategy in Chinese restaurant - Assignment Example Several other outlets of Hai Di Lao Hot Pot were also started and the business operations were carried through this chain of restaurants. The restaurant reached a stable growth rate over time and this enabled it to open multiple outlets and marketing stores in Nanjing, Tianjin, Shanghai, Beijing and other locations of China. The company employs about 15,500 employees (Hai Di Lao hot pot, 2014). Political: The business operation of the restaurant, Hai Di Lao Hot Pot is subject to some political constraints. In emerging nations like China, the government often impose several extensive policies for maintaining a stable and competitive market. Sometimes due to political wars and corruption in bureaucracies, the expansion plans of the company get hampered. The restaurant also has to abide by foreign tax policies in order to expand its business globally (Griffiths and Tenenbaum, 2004). Economical: The distribution centre, warehouse and factories of the restaurant mainly operate in the Chinese market and thus, it does not have to worry about risks associated with the exchange rate. Economic productivity of China, as measured by the Gross Domestic Product (GDP), is quite stable which implies that there is an increase in the per capita income level of the population. Consumers have high demand and increased purchasing power which enables them to avail speciality dining in restaurants like Hai Di Lao Hot Pot. Social: Globalization has helped businesses to conduct integrated operations that would help improve standard of living. Hai Di Lao Hot pot offers its customers with traditional dinning habit with a blend of modern styles. The restaurant values the social and cultural aspects that are associated with Chinese food. This ensures that the restaurant maintains a stable growth (Chow, Lau, Lo, Sha and Yun, 2007). Technological: Food making techniques are essentially subject to innovations. Several innovations in cooking techniques are practised by the

Entrepreneurial and Global Vision Essay Example | Topics and Well Written Essays - 750 words

Entrepreneurial and Global Vision - Essay Example The first success factor is the focus made not on large corporations and holdings but on the small and medium enterprises (SMEs). As legendary Sam Walton has once created the Walmart chain in small and rural areas, thus Jack Ma has focused on helping and supporting SMEs by creating technology infrastructure, necessary and helpful for developing their businesses. Thus, Jack Ma has gained a big opportunity for business growth having found the way to contribute to the global society by solving the customer’s problems and thus delivering value. However, it is important to note that even though Jack Ma has focused on small and medium businesses he has achieved economies of scales due to huge population in China and great demand on behalf of the Chinese entrepreneurs (Rose, 2011). As Jack Ma explains, the new generation should be treated differently by businesses. First of all, global entrepreneurs should focus on the customers and their needs, then on employees, and only then on shareholders and their needs. This consequence of priorities is different to the standard perception that shareholder’s interests should be satisfied first. And obviously, Jack Ma’s focus on the customers and employees is one of the secrets of his success as a global entrepreneur. The founder of Alibaba site states that the core competence of his business is the corporate culture. Corporate culture cultivates delivery of value to the customer, and this generates economic value to the company as a consequence. Focus on employees is another important aspect that contributes to the success of the global entrepreneur. Ma recommends treating human brain as the greatest resource as he believes it is the greatest potential and driver of innovation (Rose, 2011). Finally, he bel ieves that shareholders’ needs should be satisfied after the customers’ and employees’ needs as greediness common to shareholders doesn’t have long-term positive effect and in case of crisis

Business strategy in Chinese restaurant Assignment

Business strategy in Chinese restaurant - Assignment Example Several other outlets of Hai Di Lao Hot Pot were also started and the business operations were carried through this chain of restaurants. The restaurant reached a stable growth rate over time and this enabled it to open multiple outlets and marketing stores in Nanjing, Tianjin, Shanghai, Beijing and other locations of China. The company employs about 15,500 employees (Hai Di Lao hot pot, 2014). Political: The business operation of the restaurant, Hai Di Lao Hot Pot is subject to some political constraints. In emerging nations like China, the government often impose several extensive policies for maintaining a stable and competitive market. Sometimes due to political wars and corruption in bureaucracies, the expansion plans of the company get hampered. The restaurant also has to abide by foreign tax policies in order to expand its business globally (Griffiths and Tenenbaum, 2004). Economical: The distribution centre, warehouse and factories of the restaurant mainly operate in the Chinese market and thus, it does not have to worry about risks associated with the exchange rate. Economic productivity of China, as measured by the Gross Domestic Product (GDP), is quite stable which implies that there is an increase in the per capita income level of the population. Consumers have high demand and increased purchasing power which enables them to avail speciality dining in restaurants like Hai Di Lao Hot Pot. Social: Globalization has helped businesses to conduct integrated operations that would help improve standard of living. Hai Di Lao Hot pot offers its customers with traditional dinning habit with a blend of modern styles. The restaurant values the social and cultural aspects that are associated with Chinese food. This ensures that the restaurant maintains a stable growth (Chow, Lau, Lo, Sha and Yun, 2007). Technological: Food making techniques are essentially subject to innovations. Several innovations in cooking techniques are practised by the

Weigh on Societal Realities Essay Example for Free

Weigh on Societal Realities Essay The movie V for Vendetta gives its viewers an intimate look into the mind of a very creative and ultimately very patient political â€Å"terrorist. † But the question remains, how far-fetched is an idea like this? Could the United States be on its way to such a revolution and if so, is such a revolution really necessary? After having seen this movie a number of times and taking into consideration the current state of our country, I would have to say the answer is yes on both counts. With the recent rash of corporate bailouts and evidence of our government’s involvement in wire tapping, I feel it would be naive and even a bit irresponsible to think our government incapable of causing such an emotional response to take place. While our own media may not completely be controlled by our government, as seemed so obvious in V for Vendetta, a person cannot tune to a news program these days without knowing almost instantly which political party that station sides with. Our foreign enemies have already done a good job of forcing Americans to question their own loyalties, how long before an individual or group takes a broad step to alter our governmental policy? V realized then what so few of us seem to accept now, that a constitution does not necessarily protect us from a government gone awry. Our own history, especially that most recent, has taught us that with enough money and power you can practically get away with murder. Not only can you hold political office, but apparently your means give you the authority to do with it what you will. Of course while vying for this office you’ll stoop to almost any level, tell the most outrageous lies. For example in V for Vendetta, wasn’t it convenient how a cure for this uncontrollable â€Å"plague† was suddenly discovered soon after Sutler took office? And isn’t convenient how all wars will end and all taxes will be eliminated when said favored politician takes control? But nothing really ever seems to work out for the common man; they only seem to work out for those who have the control and the power. Minimum wage may increase, but so does the price of everything else. Those with means, motive and opportunity need only wave their hand or put their signature to paper and their will be done. The average citizen does not have that luxury. The average citizen has but two things to be concerned with, death and taxes, when isn’t their concern supposed to lie with Life, Liberty and the Pursuit of Happiness? While it may be true that not everyone has sacrificed freedom and liberty for sanctity of life, there are many that have and this is just the beginning. Everyday people have to give up on their once noble hopes and dreams merely to make ends meet and give Uncle Sam his fair share. While Congress helps itself to more money and the oil companies are reaping record profits, average hard-working Americans are forced to sell their homes and work two jobs. And it is true that America is the land of dreams, but at what price? The so-called dreams that America stands for are now all but unreachable to the large majority. But the hardship for many Americans does not end with the job or housing market, our own ability to choose and decide for ourselves is also in question. Gay marriage, for example is not recognized in most states, and if politicians had their way the concept would be outlawed altogether. This idea is reflected on a larger scale in V for Vendetta when Valerie recounts the hardships of homosexuals in the intolerant society in which she lived. Gay relationships are not only frowned upon in this society, but having been found to be involved in such a relationship is punishable by death. The United States government may not be acting so rashly now, but who’s to say what the reaction will be when a decision about gay marriage is reached on a national level. Part 2: After seeing V for Vendetta, some may view the character V as nothing more than a terrorist out for blood; a criminal no better than the men who crashed airplanes into our beloved landmarks. However, V represented so much more to so many people; he represented change for the better and a fresh start. What V does in this movie is more than justified, it is necessary. Although he may have been forced to murder some seemingly innocent people, his purpose was always clear; he never faltered. V’s life, his entire existence was a product of a corrupt government, and everyone he crossed paths with was directly involved. He had no name, no history and no identity other than â€Å"patient number five. † It is not until he meets Evey that his life becomes about something more. Evey is connected to V in more ways than he could have at first imagined. Her own parents were â€Å"black-bagged† for being political activists and her brother was a patient at the notorious St. Mary’s. V gains respect for Evey almost instantly and begins to fall in love with her within days of keeping her with him. But even his love for Evey does not transform his ultimate desire to transform a corrupt world. He realizes that it is for people like Evey and he that he put these plans into motion to begin with. By the end of the film V has made an impact on everyone, from average citizen to Sutler himself. He convinces people, as he convinced Evey that a change is inevitable but it could not wait any longer. He called upon people to stand with him and recognize the need for change and bear witness to his revolution. V is not a terrorist because his goal was not to harm innocents and bring about hardship, it is quite the opposite. He is indeed a freedom fighter because freedom is precisely what he was fighting for. He wanted to bring about a better life for his nation’s citizens, much like Robin Hood in a way. He was merely putting the power in the hands of those who should’ve had it all along, hoping in the end they’d know how to use it. I suppose V could be viewed as a martyr because he sacrificed himself for a chance at a new and better age, but I don’t believe martyrdom was his intent at all. Nobody knew his name, where he was from or had ever even seen his face. His actions were for the greater good, not for the purpose of having a monument erected in his visage. While violence may not be the answer, an attitude and a desire like that of V’s is exactly what this country needs. And who knows, it very well may be happening now. V had the wherewithal to wait years for his plans to come to fruition, with only the hope in his heart that they would be fulfilled. Wouldn’t it be wonderful to think that such a soul could be living among us, with such courage of conviction and a will to see change? It is just as V declares to Evey, â€Å"there is no certainty, only the opportunity. † References Wachowski, Andy Larry. (Producers). (2006). V for Vendetta[Motion Picture].

Role of Clothing in Communication

Role of Clothing in Communication Clothing is a language, a nonverbal system of communication that through its symbols conveys much about the wearer to the viewer. Before people speak to one another, their clothing makes a statement that expresses their sex, age, class, occupation, origin and personality, as well as what they are or what they want to be at a particular moment. A businessperson is recognized in a well tailored suit. Fashion can suggest or signal status in a social group. Groups with high cultural status like to keep in fashion to display their position; people who do not keep in fashion within a so-called style tribe can risk shunning. Because keeping in fashion often requires considerable amounts of money, fashion can be used to show off wealth (compare conspicuous consumption). Adherence to fashion trends can thus form an index of social affluence and an indicator of social mobility. Humans often wear articles ofÂÂ  clothingÂÂ  (also known asÂÂ  Apparel,ÂÂ  dress,ÂÂ  garmentsÂÂ  orÂÂ  attire) on the body . In its broadest sense, clothing includes coverings for the trunk and limbs as well as coverings for hands (gloves), feet (shoes,ÂÂ  sandals,ÂÂ  boots), and head (hats,caps). Articles carried rather than worn (likeÂÂ  pursesÂÂ  and umbrellas) normally count as accessories rather than as clothing. Humans also decorate their bodies with makeup or cosmetics, perfume,ÂÂ  jewelryÂÂ  and other ornament; cut, dye, and arrange their head and body hair (hairstyle), and sometimes their skin (tattoo, scarifications, piercing). All these decorations contribute to the overall effect and message of clothing, but do not constitute clothing per se. People wear clothing for functional and/or social reasons. Clothing protects the body; it also delivers social messages to other humans. Function includes protection of the body against strong sunlight, extreme heat or cold, and precipitation; protection against insects, noxious chemicals, weapons, contact with abrasive substances in sum, against anything that might injure an unprotected human body. Humans have shown extreme inventiveness in devising clothing solutions to practical problems. See: armor,ÂÂ  diving suit, bee-keepers costume, motorcycle leathers,ÂÂ  high-visibility clothing. Social messages sent by clothing, accessories, and decorations can involve social status, occupation, ethnic and religious affiliation, marital status and sexual availability, etc. Humans must know the code in order to recognize the message transmitted. If different groups read the same item of clothing or decoration with different meanings, the wearer may provoke unanticipated responses. Social status: in many societies, people of high rank reserve special items of clothing or decoration for themselves. Only Roman emperors could wear garments dyeed with Tyrian purple; only high-ranking Hawaiian chiefs could wear feather cloaks and palaoa or carved whale teeth. In other societies, no laws prohibit lower-status people wearing high statusÂÂ  garments, but the high cost of status garments effectively limits purchase and display. In current Western society, only the rich can affordÂÂ  haute couture. The threat of social ostracism may also limit garment choice. Occupation: military, police, firefighters usually wearÂÂ  uniforms, as do workers in many industries. School-children often wearÂÂ  school uniforms, college and university students wear academic dress. Members of religious orders may wear uniforms known as habits. Sometimes a single item of clothing or a single accessory can declare ones occupation and/or status for example, the highÂÂ  toqueÂÂ  or chefs hat worn by a chief cook. Ethnic, political, and religious affiliation: In many regions of the world, styles in clothing and ornament declare membership in a certain village, caste, religion, etc. A Scotsman declares his clan with hisÂÂ  tartan; an Orthodox Jew his religion with his (non-clothing) sidelocks; a French peasant woman her village with her cap orÂÂ  coif. Clothes can also proclaim dissent from cultural norms and mainstream beliefs, as well as personal independence. In 19th century Europe, artists and writers livedÂÂ  la vie de Bohe meÂÂ  and dressed to shock: George Sand in mens clothing, female emancipationists in bloomers, male artists in velvet waistcoats and gaudy neckcloths. Bohemians, beatniks, hippies, Goths, and punks continued the ( counter-cultural) tradition in the 20th century West. Now thatÂÂ  haute coutureÂÂ  plagiarises street fashion within a year or so, street fashion may have lost some of its power to shock, but it still motivates millions trying to look hip and cool. People such as inventor Dean Kamen or film director Peter Jackson wear simple functional clothing to distance themselves from the establishment (and possibly to attract additional attention). Marital status: Hindu women, once married, wearÂÂ  sindoor, a red powder, in the parting of their hair; if widowed, they abandonÂÂ  sindoorÂÂ  and jewelry and wear simple white clothing. Men and women of the Western world may wear wedding rings to indicate their marital status. Sexual availability: Some clothing indicates the modesty of the wearer. For example, many Muslim women wear a head or body covering (hijab, bourqa orÂÂ  burka,ÂÂ  chador,ÂÂ  abaya) that proclaims their status as respectable women. Other clothing may indicate flirtatious intent. For example, a Western woman might wear extreme stiletto heels, close-fitting and body-revealing black or red clothing, exaggerated make-up, flashy jewelry and perfume to show sexual availability. What constitutes modesty and allurement varies radically from culture to culture, within different contexts in the same culture, and over time as differentÂÂ  fashionsÂÂ  rise and fall. Moreover, a person may choose to display a mixed message.ÂÂ  For example, a Saudi Arabian woman may wear anÂÂ  abayaÂÂ  to proclaim her respectability, but choose an abaya of luxurious material cut close to the body and then accessorize withÂÂ  high heelsÂÂ  and a fashionable purse. Al l the details proclaim sexual desirability, despite the ostensible message of respectability. Similarly, a Japanese schoolgirl may wear the required school uniform in a way (skirts waistband rolled to shorten the skirt, long sleeves rolled up) that says sexy schoolgirl rather than good girl.

The Impossibility of a True Selfless Friendship as seen in Shakespeare

Selfless friendships do not exist, the only friendships that will last contently, and without resentment must benefit both parties in some way. If the relationship is parasitic, and only one person involved is benefitting, then eventually there will be resentment and one or both persons involved will opt to end the friendship. In Shakespeare's Timon of Athens, this is most notably seen in the character of Timons, who gives all of his friends gifts and holds feasts for them, but recieves nothing in return when he needs it the most. Eventually, Timon realized his friends were false and lost hope in all mankind, when he was once a very generous, selfless friend. In the same respect, if no one is recieving anything from the friendship, the friendship does not exist. Apemantus' and Timon's relationship appears this way, as they seem to share a bond, but are never friends. Apemantus does not appear to be friends with anyone within the play, because of his belief that friendship should be s elfless. The only true friendship in Timon of Athens is between Timon and Flavius, his steward. Even though Timon calls Flavius selfless, they both recieve physical gifts from each other, and there is no selfless exchange of affection. The wealthy Timon starts out the play talking to a messenger about his friend, Ventidius, having been imprisioned due to outstanding debt. Timon decides to "pay the debt and free him" (line 105, 178). The messenger tells Timon that his "lordship ever binds him" (line 106, 178), and Ventidius will feel obligated to repay Timon for the rest of his life. This, already, is a perfect example of how there is no friendship that can last with only one person being selfish, and the other selfless. There is always an anxiety and... ...ndship. At the beginning of the play, Flavius worked for Timon as a steward, so he was paid for the financial help he gave Timon, but even at the end of the play, when Flavius attempts to be selfless by wanting to be Timon's steward for no pay, and gives Timon money, Timon returns the gift with gold. Flavius is a loyal friend to Timon, and Timon speaks kindly of only Flavius at the end of Timon of Athens, but at no point is either party selfless within the friendship. If friendship, by definition, is selfless, then true friendship does not exist. If one or both parties are completely selfless, and do not benefit from the friendship in any way, then it cannot exist or exist for a significant amount of time without eventual hostility or animosity. But, if there is a trace of selfishness from both friends, then the partnership can be sustained with loyalty and respect.

Informed Consent Quality of Life: Respirating Cadaver Confidentiality :: Medicine Ethics

Informed Consent Quality of Life: Respirating Cadaver Confidentiality Artificial Heart: What makes humans human Artificial Heart Research vs. Quality of Life Informed Consent-Therapeutic Misconception Using humans as guinea pigs-respect for human life Barney Clark was used as a guinea pig. The patient was not going to benefit from the procedure but the procedure was done to try to improve the surgery for the whole of society. The chances of his prolonged survival were nearly nonexistent. Pros- The procedure could have improved the outcome for future patients of artificial heart transplants. The improvement of medicine to benefit whole of society. There are now models of artificial hearts that can lead to better chances for heart patients. Cons- The patients autonomy is compromised due to the fact the procedure would not benefit him in any way. The therapeutic effect is non-existent for Barney Clark and there is a possibility that there would be therapeutic misconception by Barney Clark thinking the surgery would in someway save his life. The use of humans for research does not show respect for the human life and what it represents and goes against the idea of beneficence since no good is being done for the patient. Quality of Life: Respirating Cadaver Following the surgery, Barney Clark was rendered almost completely immobile by the large machinery that was attached to him at all times. For the 112 days Barney Clark lived he was riddled by constant infection and he had several strokes due to clotting in the artificial heart. Pros- At least he was alive. Cons- The quality of life was terrible for Barney Clark after the surgery. The surgery did not save his life, it prolonged his death. With his immobility and constant pain from the Jarvik-7 Barney Clark probably would have been better off just allowing himself to die of the original heart failure.

One Day on the River Essay

Elijah has grander and more dangerous dreams. Having been largely acculturated by a residential school upbringing before escaping into the forest to live with Xavier and Niska, he has acquired the dubious skills of public relations and boastfulness as much as the crafts of the hunter. His English, learned from the nuns, is impeccable, and he makes his mark among the men in the trenches as much by the flash of his storytelling as by his murderous midnight prowls in no man’s land. Gradually Elijah becomes imprisoned by two great obsessions: a need for morphine, whose use is rampant up and down the lines, and an insatiable hunger for killing. Some French soldiers suggest that if he really wants to gain respect for all his kills, he should scalp his victims as evidence. He decides to do so, much to Xavier’s disgust. In counterpoint to the exploits of Xavier and Elijah, Boyden interweaves the story of Niska, told as she paddles her wounded nephew back home after the war is over. Niska is part of the sad but admirable remnant of traditional natives who refused to enter the reserves in the 19th century, choosing instead to live by their wits and traditional teachings in the woods. Subject to what modern medicine would call epileptic seizures, Niska is deemed by her tribe to have inherited her father’s skills as a shaman and a windigo-killer. Since windigos manifest themselves in humans who have practiced cannibalism, getting rid of them involves what white society would call murder, and indeed Niska’s father was executed as a murderer by the white courts. The constant crossing of the moral lines between the worldviews of native and white society is one of the many strengths of this fascinating novel. At one point, hunkered down in his sniper’s nest, Xavier indulges himself (and the reader) in a contemplation on the number three, which he sees as an obsession of his white commanders. There’s the front line, the support line, and the reserve line, for starters. There’s the infantry, the cavalry, and the artillery. Off the battlefield, there’s food, then rest, then women. In church, there’s the Father, Son, and Holy Ghost. Not to mention the superstition about lighting three cigarettes with one match, a prime metaphor for courting danger in the Great War. But then Xavier suddenly remembers Niska’s traditional teaching, that those who are dying must walk the three-day road to death, and he wonders â€Å"if we share something, some magic. Maybe it will help me get through all this.† The real war hero, Peggy, makes a brief cameo appearance in the novel, which may not have been a wise choice on the author’s part. The characters of Xavier and Niska and, to a slightly lesser extent, Elijah are full to the brim with life – they’re quite satisfying and believable as they are, and need no further stamp of authentication.

Colgate Marketing Essay

Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and shop owners to offer a relevant assortment of products and merchandising services to get high visibility in each store. With a view to promoting their oral products to their target market, the company has been able to use various marketing strategies approaches. In line with above the line promotions, the company uses television, radio and newspaper advertisements and many more. In addition, the company also promotes their products in famous magazines and internet banner ads as well. It can also be said that Colgate-Palmolive also uses via-the-line promotion approach. This is done by considering a via the line communication approach. The company does this by hiring an advertising agency which helps them to make a better advertising campaign for their products. The company had 1713 direct stores as of may 2010. The oral care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand  ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1.Political 1.1.2.Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price points. In June, 2012, Colgate-Palmolive announcedcapacity expansion plans in India by opening its fifth production facility in the country with an investment of $20 million. With Procter & Gamble likely to have postponed its decision to enter into the Indian toothpaste market yet again, Colgate has more room to continue building its market share in the fast-expanding Indian oral care market. Colgate currently occupies half of the Indian oral care market and competes with Unilever and local player Dabur. Colgate has continued to grow its market share in Indian oral care market despite stiff competition from Unilever and other low-cost competitors. Its market share in terms of volume increased to 54%last quarter, two percentage points higher than the prior year period. The Colgate brand is almost synonymous with oral care products in India thanks to its deep distribution network and effective marketing strategies, along with focused market activity to increase toothpaste use. Colgate also occupies a 26% share (by volume) of the nascent but fast-growing mouthwash category. The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specifically Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising other Colgate products in an attempt to retain brand loyal users. By October 2011, these varieties of Colgate will no longer be produced for the United States market. In effect, this will generate more cash flow that can be diverted into the creation of new brands and new marketing campaigns thereby decreasing stress upon margin levels. The strategy is to phase-out unproductive toothpastes in the baking soda/gel varieties specifically Colgate Baking Soda & Peroxide Oxygen Whitening Frosty Mint Striped Gel, Colgate 2in1 Oxygen Whitening and Cavity Protection Winterfresh Gel. The product packaging will be advertising other Colgate products in an attempt to retain brand loyal users. . Keys to success can be determined based upon Colgate and its competitions’ past and current market share, trends, strengths and weaknesses. Over the past sixty years there has been a power struggle between Colgate, Aquafresh and Crest to acquire market share. As a category leader it is imperative to follow and predict trends within the United Statestoothpaste industry. Based on the MRI data, regular pasteoutsells beyond all other types of toothpaste and has the highest percentage of users. 1.1.3.Social 2.Geographic:- It depends on region, population, factor, urban conditions etc. On this basis for example, Colgate introduces a sun screen ingredients which protect from sun rays. 3.Demographic:- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment. 4.Psychographic:- it depends on persons thinking and what are the 5.Personality characteristic of him. It is a difficult marketing segmentation to implement because sometimes market may not aware of there life style of there people. 6. Behavioral:- It consists two things a) The benefits desired from the product. b)The rate at which customer is using product. 7.It can be applied on Colgate, the benefits from there toothpaste product are no plaque, no cavities, fresh breath, very low price , good quality and white teeth. Product Mix Product Focusing toward rural rich and consuming class by endorsing the development of ‘ Colgate Ayurvedic Toothpowder ’ . For Urban population, they would come up with the products suiting to young generation, for kids in the age group from 4-10 years. Unique Product and able to differentiate from all other products existing in the market e.g. Colgate Herbal White which promises a unique formula. Packaging-green colour ensures the ‘herbal ness’. Target Market Kids Brushing -more effective and fun for kids Sparkling gel comes in 2 exciting variants – Bright Pink gel , and Bright Blue gel ,yummy Bubble Fruit flavour Tweety and bugs bunny are favourites with kids The fruity bubble gum flavour – kids brush longer developing good oral care habits Family Strong teeth and fresh breath Developed using Colgate’s international expertise in oral care Unique formula protects teeth from decay Refreshing minty flavour makes breath super f resh Youth Icy wave of minty coolness Cooling crystals and emphasis on â€Å"taazgi†. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe the donation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a ca mpaign that will donate a 1% of specially marked packages to a charity of ones choice. Partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook. This idea will be retrofitted to print ads as well by using the same twenty images with the smiling, foamy face and underneath the images will appear the Colgate slogan, â€Å"Colgate A World of Care.† This marketing campaign has the ability to touch a vast consumer base. Th ere is universality to the idea. The concept relates and is identifiable with people because â€Å"everyone brushes their teeth in the pajamas.† Maslow’s hierarchy of needs dictates that the identifiably social component of the commercial will appeal to the subconscious of viewers creating the added value necessary to enhance the image of Colgate and gain added market share. Choosing actors specifically by gender and racial profile can appeal to start-up and young bustling families. This commercial will attract potential users and reaffirm current consumers. The investment in a revitalizing campaign to improve the image of Colgate will inevitably increase market share by 1.00% or $11,141,377 at a minimum. Colgate donates millions of dollars annually to the ADA’s â€Å"Give a Kid A Smile.† Colgate is a direct partner with this ADA program. Colgate can position a positive image by presenting itself as a proactive, helpful productthat is good for teeth, but also for community and country as a whole. In order to gain favorable PR and keep Colgate in the light of the media, this plan suggests a campaign that will donate a 1% of specially marked packages to a charity of ones choice. Donations will grow parallel to product sales by partnering with www.charitynavigator.org to create a micro list of charities and their information. Purchasers will be able to choose and track the donations via the Colgate website by answering several demographic questions and entering a unique code. 7.1.1.Technological Marketing Strategies Market Dominance Market leader – dominance in Oral Care Catering to all the segments -long product line Massive advertising, awareness ,especially in child segment Product Differentiation Different packaging for all its product line Changes packaging according to product innovation Differentiation due to massive promotion on channels Create a different image in the eyes of consumers Innovation Strategy Pioneered in new product development and business model innovation Cutting edge technology- innovation strategy. Positioning and creating Brand Equity Consumer- more health and hygiene conscious Vast consumer base in India Sectoral opportunity in other oral products Smaller packs to drive growth Direct media promotions â€Å"Operation Jagruti† program Educate villagers about oral hygiene Its benefits vis-à  -vis traditional products like â€Å"Neem† Conducted by giving product trials and free samples The steps Colgate took were to redesign its distribution network, improve its transportation management system, update its logistics efficiency program, and develop customer cost-to-serve data. The use of integrated logistics systems encompasses materials management, material flow systems, and physical distribution aided by information technology. Through this use of ILS, Colgate has been able to shorten the order cycle time, reduce clerical labor, reduce error rate in documents and provide improved control of operations. It is made possible through the use of following activities by Colgate through ILS a) Sales Forecasting on the basis of which company schedules distribution, production and inventory levels. Colgate has a dynamic website with the title, â€Å"Colgate World of Care,†that details products, oral care, company history, e-newsletter and special offers. The website also has a social networking page called Colgate Smile to engage the consumer to get involved with their oral health and the Colgate-Palmolive Company. Colgate also has social media pages on Facebook, Twitter and Myspace. Technology is changing daily life within the world markets from the way people create and use a shopping list to the cars people purchase. Toothpaste has a direct correlation with the toothbrush. Every year new toothbrush models come outclaiming superior plaque removal using such selling points as super sonic technology to blast away plaque build up or crisscrossing bristles to lift and brush plaque away. Also under the heading of technology are cameras and Facebook. Today people carry camerasat all times. Any event is now a potential photo shoot. The ease of access and spontaneous nature of camera usage requires the consumer to be aware of their smile at all times. Facebook will feature a separate page that will promote Colgate, describe thedonation campaign and charities offered by charitynavigator.org. Also, a downloadable iphone application will be created to track contributions. This marketing tactic will foster a positive image of Colgate, create an increase of sales in specific Colgate brands, harvest demographic customer information, draw added consumers to the Colgate website and more of a presence on Facebook.