The Author Bio Blueprint That Will Snag Clients

You slave away at composing the ideal visitor post for an extremely famous site. You cannot accept they acknowledged your pitch, yet you push your energy aside and get going composition. At the point when the last sentence is done, you press spare and take a full breath, thinking you are totally done yet youre not. Visitor posting is an incredible method to showcase yourself as an independent author. You get the chance to write in your specialty and develop your portfolio with pertinent work you need to keep doing. Be that as it may, how would you augment your opportunity of getting many individuals, explicitly expected customers, to see your visitor posts? It isnt enough to share it across internet based life or even compose on your blog telling your crowd you have new visitor post. No, the most ideal approach to pull in potential customers is with your creator bio (alongside your insidiously marvelous visitor post). The last pieceof your ideal visitor post is a creator byline that will wow prospects and prod them to get in touch with you. How would you compose a creator bio that tempts customers? Many independent scholars dont really think about their byline you make a point to make reference in your possession, administrations and site and youre all set. Indeed, if youre new to independent composition and you need to utilize your byline as a promoting device for more business, there are sure components that it needs to have so as to produce that result. I call this my creator bio diagram and Im going to impart it to you. An Author Bio That Will Snag Clients and Make You More Money One reason I even visitor post is toshow offthat one bit of hot land my creator byline. Its an opportunity to communicate my name and my administrations out to hundreds, if not a great many individuals on the web. A few authors never part with their composition for nothing. However, what theyoften overlook is it pays to compose for nothing. By what method can parting with your work pay off? Your substance will contact a greater and more extensive crowd than your blog will You will sharpen your composing abilities by writing in what you exceed expectations at (for example your specialty subjects) Your visitor posts will assist you with building your portfolio in the event that you dont have any customer work yet. Frequently, visitor posts are more adaptable than a portion of your customer work. Your composing will be seen by potential customers keen on employing an independent author You can even find an independent composing work by visitor posting! Your byline is likewise an extraordinary method to grow your image informing. Your own image as an independent essayist is the thing that separates you from other independent journalists. What is it about YOU, that is not the same as the various independent authors on the web? What's more, all together for your creator bio to be a piece of your own image, it must be essential. There are6 parts to my creator bio outline. Presently, you dont need every one of the six sections to catch a customer, however it sure aides in making a darn decent bio. What's more, before we get into the low down of this post, in the event that you dont have the opportunity to understand it, Ive smoothed out the data all in my YouTube video! I would adore it in the event that you looked at it and to try to buy in to my channel! 1. It Needs to Be Specific Very frequently I will run over a visitor post from another essayist and subsequent to perusing their writer bio, do not understand in the event that they are even an independent author or on the off chance that they are searching for independent composing work. So as to take advantage of your profile, it should be explicit. I mean youre conveying your well deserved work in order to get social offers, Likes and composing work. Why not ensure its ascribed with all the correct data? All in all, what explicit data does your creator byline need to pass on? That youre an independent essayist for recruit (or independent blogger, marketing specialist and so on) That you have specializations (blog entries, articles, website content and so forth) That you are educated in the accompanying specialties (computerized advertising, wellbeing, child rearing and so on) 2. It Links to Your Website What great is a byline in the event that it doesnt interface back to your site or Hire Me page? The sole reason for existing is to take new perusers and planned customers back to your site so ensure you make it simple for them by giving a connection. Imagine a scenario where you dont have an author site. While it is imperative to have a site for your growing independent composing vocation, you could pull off your online life profiles. Presently, if youre business isnt via web-based networking media, you shouldnt be visitor posting! Before you begin to try out your plans to visitor web journals, assemble your essayist site and round out some online life profiles for your business. This will assist you with getting built up as an independent essayist and make you progressively believable once you start to visitor post. 3. It Highlights Your Wins Not all writer bylines will have this component, however it can assist you with separating yourself from other independent scholars. Here are a few instances of creator profiles that show solid and important achievements: Francesca Nicasio has been outsourcing for as far back as five years and has helped various B2B organizations with their substance needs. Her work has showed up on destinations, for example, MarketingProfs, VentureBeat, Lifehack, Under30CEO, and BusinessNewsDaily, more. She additionally enables hopeful independent essayists to break into the business at BeaFreelanceWriter.com. Download her free eBook,How to Land a Client in 10 Days. Pinar Tarhans been functioning as an independent author and blogger for more than five years. She is a firm adherent to enormous dreams and acknowledging them. Her work has been distributed in Women On Writing, Be a Freelance Blogger, Make a Living Writing and Brazen Careerist among others. You can share her enthusiasm on her blog, Addicted to Writing, and catch her @zoeyclark on Twitter. 4. It Provides Incentives Other than connecting to your site, its a smart thought to connection to items you have that would profit a peruser or expected customer. While a writer byline can pull in future customers, it will likewise draw in new perusers. They will be additionally ready to turn into an ordinary peruser if there is a free motivation. For my writer byline I attempt to incorporate a connect to my free email course, Get Paid to Write Online. The fact of the matter is to get perusers or likely customers back to your site to wait and become more acquainted with you better. 5. Its Unique to the Guest Post Site On the off chance that youre new to independent composition, you may think you just need to keep in touch with one creator bio for all your visitor posts. I was under a similar impression when I previously began visitor posting. It wasnt until I saw other well known independent scholars creator profiles on various destinations that I understood theirs were custom fitted and mine wasnt. Starting there on, I began to tailor my creator bio so as to feature my mastery in what I was visitor posting on. Thus, lets investigate a portion of my creator profiles and perceive how they developed after some time: A Parenting Guest Post (accentuation on child rearing) Elna Cain is a previous Special Education Assistant who presently goes through her days pursuing her twin babies, at the same time seeking after an independent composing vocation. At the point when she isnt thinking of you can discover her utilizing the best naturalistic and comprehensive ways to deal with keeping her family solid. You can discover progressively about Elna over on her blog at Innovative Ink. A Lifestyle Guest Post (accentuation on more beneficial way of life) Elna Cain (@ecainwrites) is an independent essayist for recruit who lives in Canada with her significant other and twin youngsters. As an author, she is enthusiastic about giving characteristic living counsel so as to help other people discover elective ways towards a more beneficial way of life. You can discover progressively about Elna at Innovative Ink. A Freelance Writing Guest Post (accentuation on my believability as an independent author) Elna Cain has been an independent author since 2014. In spite of the fact that shes genuinely new, her viable advertising methodologies and her distributions in Social Media Today, Brazen Careerist and Psych Central have helped her rapidly land customers. She likewise offers promoting, blogging and independent composing tips to amateur independent essayists at Innovative Ink. Make certain to browse out her free email course, Get Paid to Write Online and interface with her on Twitter. A Business Website Guest Post (accentuation on my aptitude in business composing) Elna Cain (@ecainwrites) is an independent author for employ with specialization in advanced showcasing, marking and general promoting tips. She works intimately with B2B and B2C organizations giving helpful and connecting with content that changes over watchers into clients. At the point when she isnt composing, you can discover her at playgroups with her twin little children doling out the most recent parent come up short. Contact Elna or visit her site at Innovative Ink for more data on her administrations and to see her portfolio. http://innovativeink.ca How could I tailor my creator profiles? I tried to make reference to my skill that was identified with my visitor post. After some time, I changed my strengths to incorporate what Im visitor posting about, however what sort of composing work I need. As of now my creator byline may include: advanced advertising, online networking, and wellbeing. 6. It Has Personality An extraordinary method to make your creator bio pop isto incorporate apersonable goody. Regardless of whether its yourea youthful writer or youre a mother of twins, infusing a touch of character can assist you with handling a customer. Only one out of every odd creator bio I have makes reference to that Im a mother of twins. It relies upon the site and on the off chance that it really is applicable to helping me land a gig. There are other independent authors, however, that work superbly at indicating what their identity is. Lets investigate a few: Henneke Duistermaat is a disrespectful publicist and advertiser. Shes set for stamp out gobbledygook and to make exhausting business websites shimmer. Get her free 16-Part Snackable Writing Course for Busy People and figure out how to captivate your perusers and win more business. Marianne Griebler is a promoting correspondences expert who lives with her family in Chicago. She likewise expounds on the work environment, child rearing, senior consideration and medical problems. In her extra time shes a confirmed volunteer arborist, a devoted theater goer and an education volunteer. It would be ideal if you visit her site at mariannegriebler.com and follow her on Twitter at @magriebler. Sue Anne Dunlevie,

What Is Parallax Scrolling Plus How to Add Parallax to WordPress

What is parallax looking over? More or less, its a method to make a figment of profundity while a client looks down your site by making the foundation pictures move more gradually than the frontal area pictures (well clarify this in more detail and show you an example).Parallax impacts are an approach to make your website pages progressively powerful and fascinating. They catch your guests eye, and urge them to think about what you need to state. This kind of impact looks snappy and proficient, yet is shockingly simple to pull off with the privilege tools.In this post, we’re going to respond to the inquiry: â€Å"What is parallax scrolling?† Then we’ll talk about when it’s valuable and give you how you can add it to your WordPress site. Let’s investigate! Focus on how the structures out of sight move more gradually than the content in front.Chances are you’ve seen this impact as of now, maybe on various sites. It’s become an extremely well known technique.So to summarize, parallax looking over is the point at which the foundation and frontal area pictures on a page move at various rates, making a fanciful (yet convincing) 3D impact. It tends to be applied in a wide assortment of ways, and offers various advantages for anybody hoping to structure an eye-getting page.Why may you need to utilize parallax looking on your website?There’s almost certainly that parallax looking over can look extremely engaging. In any case, on the off chance that you need a more grounded contention than â€Å"it looks cool†, here are a portion of the motivations to add a parallax looking over impact to your own site:It causes your page to feel dynamic and intuitive, upgrading the visitor’s commitment with your site.Individual segments are all the more obviously characterized, assisting with sorting out your page in an effectively justifiable way.You can utilize this impact to draw exceptional consideration towards s pecific components on the page †key data, an essential Call To Action (CTA), and others.Of course, similar to any propelled website architecture include, parallax looking over is an impact best utilized sparingly, and not every person is an enthusiast of parallax. Much of the time, you don’t need to apply it to your whole site, as it might feel overpowering or confusing for the visitor.Instead, this strategy is best utilized on a solitary key page, ordinarily a landing page or greeting page. It’s a particularly solid decision if the page being referred to is long, as shorter pages won’t advantage as much from the effect.It’s additionally significant that parallax looking over is especially appropriate to one-page sites. A solitary page site will in general be extensive, with numerous areas and a reasonable movement from top to bottom.Parallax looking over has become a go-to strategy for improving the plan and lucidity of these sorts of destinations. On the off chance that you’re hoping to manufacture a one-page site, it’s something you’ll certainly need to consider.How would you be able to add parallax looking to your WordPress site?Now that weve cleared up what parallax looking over is and you comprehend its advantages, you may be anxious to actualize it on your own site. Simultaneously, it’s a plan component that can be a bit of threatening, as it glances decently advanced.Programming in a parallax impact without any preparation would take a ton of work. In any case, this procedure is mainstream enough that there are numerous alternatives for effectively adding it to your webpage †particularly if you’re a WordPress user.Parallax WordPress pluginsThere are a couple WordPress modules accessible to assist you with creating a parallax impact, for example, Advanced WordPress Backgrounds: Advanced WordPress Backgrounds Author(s): nKCurrent Version: 1.6.0Last Updated: July 29, 2019advanced-bac kgrounds.1.6.0.zip 98%Ratings 136,857Downloads 4.0.0Requires If you as of now have a site manufactured and you’d like to include a parallax impact, this sort of module can land the position done.Parallax WordPress themesIf you’re making another website (or are eager to roll out certain improvements to your current website), a superior choice is to settle on a subject remembering worked for parallax looking over highlights. Along these lines, youll be better ready to incorporate the impact with the remainder of your locales design.It’s simple in the present atmosphere to discover subjects that offer this usefulness. For a model, look at our own Neve theme:This is a lightweight yet profoundly adaptable topic, which is good with all ofâ your most loved page manufacturers. It likewise incorporates an abundance of demo substance to browse, and some will include our own take parallax looking to your site directly off the bat.After introducing and initiating the subje ct, you can go to Appearance Neve Options to get to the demo content:Click on See demos, at that point hit Preview on every individual alternative to see it in real life. For instance, heres the smooth looking over impact on the homepage:Selecting Import will include the demo and the entirety of its related substance and modules to your site (counting Elementor Page Builder). You would then be able to open up the Home page and pick Edit with Elementor to begin making your own tweaks:By supplanting the content and symbolism, yet leaving the design unblemished, you can rapidly make an altered page with a particular effect.The same remains constant for a portion of the other Neve demos, just as a lot of different WordPress topics. So don't hesitate to test until you discover a style and design that suits your site.ConclusionWhat is parallax looking over? At this point, you ought to have the appropriate response. The impact causes the foundation and closer view components of a page to m ove at various rates, making an appearance of profundity on a 2D screen.Parallax looking over enables the individual segments on a page to stick out, and gives intriguing visual differentiation and accentuation. It’s an impact best utilized on long home pages and greeting pages, and is especially appropriate to one-page locales. Luckily, numerous WordPress subjects make it a breeze to execute parallax impacts †including Neve.Do you have any inquiries regarding how to utilize parallax looking to best impact on your own site? Ask away in the remarks area beneath! Befuddled by what parallax looking over is? Here's your clarification, in addition to how to utilize it in #WordPress

Club IT

Club IT Club IT Home›Research Posts›Club IT Research PostsThe purpose of this research was to identify means and ways that could be used by Club IT in improving its clientele margin by finding ways of keeping up changing technological advances. This was done by identifying the types of wireless devices clients coming at Club IT used in operations like, document editing, gaming platforms, internet surfing, tracking devices among others.It was also aimed at identifying four organizations that used m-commerce and explained extensively four applications that Club IT could use in its operations. It was aimed at improving the IT standards of Club IT could offer to its clientele, by discussing ways of sending bulk SMS and identified some of the main players in SMS gateways on the internet, it was to embark at explaining a feasibility of mounting coupon campaign at Club IT to create a bigger clientele arena. (Norman 2002)Having a good number of TPS services on the internet this research identif ied and analyzed TPS for Club It, this was done by performing a cost-benefit analysis that was to assist or aid at acquiring a TPS for Club IT, there was clear quoting on the Tangibles and the intangibles of doing this.FINDINGS AND ANALYSISWireless devices have had a margin of growth and listing the whole set would be a long event, however, the identified wireless devices that have been used and clients were observed using at Club IT included: smart phones, gaming and document editing tablets; mac books; laptops; GPS devices for tracking; PDAs; dashtop mobile devices. The list is almost endless but the above devices seemed to exceed in appearance during the study.Organizations digging at the usage of m-commerce included Brick and Mortar Business, Big-box retailers and eBay. These organizations were found to use the m-commerce in almost every aspect of their operations, to deal with the changing technological times some of these organizations have integrated GPS in their operations i n that if a client orders for anything online, he or she doesn’t need to give direction and that they will deliver at the specific location shown on their mapping applications. The likes of Brick and Mortar Business offer location based services and that one of the application that was found to be appropriate to use at Club IT. (Candace 2005)Four of wireless m-commerce applications that showed to be usable at Club IT according to their appropriated usage method at target of usage according to this research included: Mobile Ticketing, mobile Content purchase and delivery, Location based services, information, mobile brokerage, mobile marketing and advertising. So choosing four of the most appropriate for use by Club IT, it would be:Mobile Ticketing â€" this is the process by which clients can fix orders, clear the payments, acquire and validate tickets from whatever location they’ll be at. Given that Club IT had members’ registration, it would be easy for the clients to acquire and obtain their tickets for special or outlines services at Club IT online.Mobile content Purchase and Delivery â€" this involves buying of services like ring-tones, video clips, bulk SMS services and wallpapers. For club IT this can be an appropriate m-commerce application in that it provides the content to the clientele from whatever geographical location they may be.Mobile Marketing at Advertising â€" for Club IT the use of this application can be in terms of their doing or integrating with other firms to market their products or services, they can advertise their own services and products if they do have purchase merchandise. (Nikhilesh 2006)Mobile Brokerage â€" it the online services that are aimed at keeping the customers or subscribers up to date with the changing market forms and the stock market. This information would be useful by Club IT to catch a bigger virtual clientele and to boost their business.Mobile Vouchers, coupons and loyalty cards â€" these are used by the s ervice or product seller to boost the morale of the customer and they are send to the clients as instant rewards for purchases they have done. The delivery of these is by the borrowing of location based servicing services.Since most or all customers to Club IT as it has been observed have subscribed to Short Message Services, the use of coupon campaign would be a great and positive move by Club IT in that it will be aimed at reaching out to a vast majority of clients, if the services they are offering are accessible all the time, they usage of subway-coupons-to-cell phones would bring in more clients in that they are covered in covering the distances to reach to Club It for the events that would be in place. It can also be targeted at giving clients the opportunity to entertain themselves as a means of assurance that Club IT has got them covered. The usage of bulk SMS and bulk email may be a good move to do this. Zeep mobile provides the services of bulk messaging and thus Club IT c an use their services as a SMS gateway. The use of this would be to reach out to as many people as possible, in which the end result would be a significant growth of Club IT’s clientele.ANALYZING A TPS FOR CLUB ITThe case of Club IT and its operations need to be monitored automatically and data compiled in presentable formats. If Club IT ventures into the m-commerce servicing, it would be advisable that they acquire a Transaction Processing System (TPS). To give guidelines according to the type of TPS they need to acquire, going by the research, it will be most appropriate for Club IT to establish the kind of payments they receive from clients. Then when installing a TPS it is the types of payments to Club It and the size of data and services they offer that will determine the kind and stability of the TPS that will manage the data, process the transactions, compile reports and move from the clients’ bank accounts to Club IT’s account. To minimize overspending the TPS to be us ed should be relevant to only performing the task and not in any way have a section of the program that isn’t being utilized. The purpose of TPS would be to do all the man power demanding tasks of transaction processing which in TPS case would cut off most of expenses and time in terms of seeing transactions go through. It would be beneficial in that it will be responsible of accounting and analyzing financial structure of Club IT. (Ee-Peng 2003)CONCLUSIONTypes of wireless devices used by Club IT clients have been identified and enlisted. Organizations using m-commerce and the types and examples of wireless m-commerce applications usable by Club IT have been explained. It has been found that bulk SMS is a useful utility to marketing and gathering more clientele for Club IT, the research has established an example of a bulk SMS gateway that Club It can use. Analyzing of a TPS has been done and the benefits of acquiring one have been discussed as well.

Open and Prosperous Trade with South Africa - 1442 Words

Introduction South Africa has enjoyed since the early 90s open and prosperous trade between there international relationships. The ruling party however has been under the spotlight for majority of their duration in power. In the duration of the ruling parties last term there has been many changes; new competitive political parties were formed, service delivery strikes have risen tremendously, youth have lost faith in the government and literacy and education has been criticised globally.Based on research previously done discussing the key parties for the 2014 elections and status of the countries international trade the report will discuss the implications from the 2014 elections that will affect the global view and standing of the country. First to addressed is the new parties and their role in the 2014 election. An in depth look at the trade economic relations between the nation will be discussed and what the implications are globally if the ruling party loses of their power in parliament. Las tly to be discussed will be the ionternational relations between the nation and its counterparts and how the 2014 election outcome could impact the global standing of the nation. Key Political Parties South Africa has been run by the African National Congress for 20 years, without any real competitor challenging them. According to the daily maverick the motives for voters to cast their ballad for a particular party in the 2014 election will not be because of race as it was in theShow MoreRelatedGrowing and Emergin Economies: South Korea1116 Words   |  4 PagesIntroduction South Korea’s growing and emerging economy offers multinational companies the option of conducting business globally. 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In chapter one of PromisesRead MoreEssay on Geography and Demographics of Togo, Africa1056 Words   |  5 PagesCountry of Togo, Africa Geography and Demographics Officially known as the Togolese Republic, Togo is a small country of only 21,925 square miles with an average density of 253 people per square mile. Togo is twice the size of Maryland and lies on the southern coast of West Africa. It borders Ghana to the west, Burkina Faso to the north, and Benin to the east. Togo borders the Gulf of Guinea and is only thirty-two miles long, the only port being at the capital, Lomà ©. Togo is low and sandy, but hills

Thematic Essay on George Washington - 958 Words

Thematic Essay on George Washington The Electoral College elected Washington unanimously in 1789, and again in the 1792 election. John Adams was elected vice president. Washington took the oath of office as the first President under the Constitution for the United States of America on April 30, 1789, at Federal Hall. At first, he had not wanted the position. Washington proved himself to be an able administrator. An excellent delegator and judge of talent and character, he held regular cabinet meetings to debate issues before making a final decision. In handling routine tasks, he was systematic, orderly, energetic, solicitous of the opinion of others but decisive, intent upon general goals and the consistency of†¦show more content†¦European investment capital poured into the new nation in large amounts. Washington’s decision to appoint Alexander Hamilton to secretary of treasury was one of genius. The beneficial impact on America and its citizens was immense and almost unbelievable. A third decision made by President George Washington was that he willingly chose to serve only two terms in office. It was in part because he felt that the office of President should be held by citizens who wished to serve their country, not by individuals who sought complete power, and from whom the new nation had struggled so long to gain its independence. The majority of Presidents who followed Washington made this same choice, based on the precedent he established, until the two-term limit for presidents was codified into a law by the 22nd amendment. By refusing t o pursue a third term, Washington made it the enduring standard that no U.S. President should seek more than two. Washingtons Farewell Address was a primer on republican virtue and a stern warning against involvement in foreign wars. The impact of Washington’s retirement as President on America was an upsetting one. Many Americans looked up to Washington, and depended on him to keep America going in the right direction. Although Washington’s choice to step down came as a surprise, the people and America in general was greatly impacted and benefited by Washington’sShow MoreRelatedAnalysis Of `` Creating The Myth `` By Linda Seger1564 Words   |  7 Pageshis or her own heart. Linda Seger’s article, â€Å"Creating the Myth,† tackles the idea of a â€Å"Hero s Myth,† and shows the ten steps of how heroes are transformed from an ordinary person to the Savior. On the other hand, Robert B. Ray piece titled, â€Å"The Thematic Paradigm,† em phasizes that in modern films, it is either having an â€Å"Outlaw Hero or an Official Hero,† which he uses three stages to demonstrates how they are different each other in the way they perform in the society. 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Ionescos title--like all titles, an authorial comment on the text--rightly says that the play lacks meaning; Albees says that itRead MoreAre scientific management and human relations approaches still applicable to organisations of the 21st century?5670 Words   |  23 Pagesï » ¿ INTERGRATED BUSINESS Phase 3 Assignment Individual Essay Scientific Management and Human Relations Theory Lecturers : Ms.Nguyen Thu Thuy (Assoc.Prof.Dr) Mr.Hoang Anh Duy (MBA) Student name: Duong Viet Hoang Class: FB5B Student ID: 1205012124 Hanoi, March 2014 Table of content I. Introduction 1. Scientific management I.1 Definition Read MoreThe Entrepreneurial Mind-18021 Words   |  73 Pagescorridor principle. Proponents of this school of thought believe that proper preparation in the interdisciplinary business segments will enhance an entrepreneur’s ability to recognize venture opportunities. The Strategic Formulation School of Thought George Steiner once stated that â€Å"strategic planning is inextricably interwoven into the entire fabric of management; it is not something separate and distinct from the process of management.†25 The strategic formulation school of thought approach to entrepreneurialRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 PagesOverview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare Contrast, What Do I Read Next?, For Further Study, and Sources.  ©1998-2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® and Thomson Learning are trademarks used herein under license. The following sections, if they exist, are offprint from Beachams Encyclopedia of Popular Fiction: Social Concerns, Thematic Overview, Techniques, LiteraryRead MoreWalts Whitmans Vision of America in Leaves of Grass17685 Words   |  71 PagesWalt†©Whitman’s†©vision†©of†©America†©in†©Leaves†©of†©Grass†© †© Contents†© I. †© Introduction†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†©4†© Starting†©point†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.†¦.†©4†© Short†©biography†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†©5†© Historical†©context†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†©7†© Thematic†©analysis†©of†©poems†© a. Beauty†©of†©the†©country†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†©8†© b. Democracy†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†©17†© c. War†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†©25†© d. Future†©generations†©Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†©34†© †© II. †© III. †© IV. †© V. VI. †©Read MoreHow to Write a Research Paper11497 Words   |  46 Pagesbook by a corporate author (commission, association, committee): 6. A book by an anonymous author: 7. A book with an editor only: 8. A book with an author and an editor: 9. A work in an anthology or a collection of essays: 10. An introduction, preface, foreword, afterword, or textbook glossary: 11. A book in a series (multiple authors): * Note: 47 is series number 12. A multi-volume work, same author, one title: 13. A multi-volumeRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesgrey swampish hush. It stood alone on the prairie, and when the snow was falling the town two hundred yards away was not visible. From â€Å"The Blue Hotel†, Stephen Crane (1898) The reader subsequently discovers that this setting has direct thematic relevance to Crane’s conception of the relationship between man and nature, as the author-narrator makes clear: We picture the world as thick with conquering and elate humanity, but here, with the bugles of tempest pealing, it was hard to imagine

Mannerism Free Essays

According to Wikipedia Encycolpedia, â€Å"mannerism is the term applied to an artistic style, usually painting, which emerged after the Sack of Rome in 1527, and in concept of time immediately followed the High Renaissance.† Simon Watson Taylor identified mannerism as, â€Å"The artistic expression of an epoch, the artistic style which prevailed in the art of all Europe for roughly one hundred years.† Simon Watson Taylor also added, â€Å"The mannerist period was perhaps the richest and most diverse period in the whole history of European painting. We will write a custom essay sample on Mannerism or any similar topic only for you Order Now † During this particular period of time, mannerist art brought forth many talented artists, with great imaginations, who traveled and worked the cities and courts throughout Europe. Michelangelo was a very well known Renaissance artist. As stated in Understanding Art 8th Edition, â€Å"Renaissance art is a return to the realistic depiction of nature through keen observation.† Michelangelo is known for his paintings, sculptures, architecture, and poetry. During the course of his lifetime, Michelangelo actually had two biographies published, one of which was written by Giorgio Vasari. As stated in Wikipedia Encycolpedia, Giorgio Vasari had this to say about Michelangelo, â€Å"He was a pinnacle of all artistic achievement since the beginning of the Renaissance, a viewpoint that continued to have currency in art history for centuries.† Giorgio Vasari also wrote, â€Å"That throughout his lifetime, Michelangelo was often referred to as Il Divino meaning ‘the divine one’, an appropriate sobriquet given his intense spirituality.† In addition, Giorgio Vasari said, â€Å"One of the qualities most admired by his contemporaries was his terribilità  , a sense of awe-inspiring grandeur, and it was the attempts of subsequent artists to imitate Michelangelo’s impassioned and highly personal style that resulted in the movement of mannerism.† The Geometric period technically lasted for about two centuries early on in Greek history. However, the Renaissance artists did enjoy incorporating geometrical shapes into their artwork, with the help from the figures in their paintings. Leonardo da Vinci is also another famous Renaissance artist, who used geometric shapes within his artwork. In the painting, â€Å"Madonna of the Rocks† Leonardo da Vinci arranged the figures so that they were in a pyramidal structure. According to Understanding Art 8th Edition, â€Å"several characteristics separate mannerist art from the art of the Renaissance and Baroque periods: distortion and elongation of figures; flattened, almost two-dimensional space; lack of a defined focal point; and the use of discordant pastel hues.† Michelangelo, a true Renaissance man from the Renaissance era, created countless masterpieces. Jacopo da Pontormo, a representative of early mannerism, also created many beautiful pieces of artwork. Comparing Michelangelo’s painting â€Å"The Last Judgment† to Jacopo da Pontormo’s painting â€Å"Entombment†, there is a definite feel of three-dimensional space added to Michelangelo’s painting. The figures have dark outlines and shadows to help with the effect of the three-dimensional space. According to Understanding Art 8th Edition, â€Å"Jacopo da Pontormo’s figures are pressed against the picture plane, moving within a very limited space.† Michelangelo’s  figures have the appearance of weightlessness, while Jacopo da Pontormo’s figures appear to push out towards the edges of the painting. The figures in â€Å"The Last Judgment† are extremely realistic looking, as if an actual human being is sitting inside the painting. While, in â€Å"Entombment† the figures are slightly distorted. Their faces all have the same timid, surprised type look to them, but that could be because the figures eyebrows are arched fairly high. The differences between the two styles are incredible. As stated in Understanding Art 8th Edition, â€Å"mannerist artists abandoned copying directly from nature and copied art instead. Works then became ‘secondhand’ views of nature.† However, it is quite intriguing that the mannerist artists did in fact change the style of painting to make it their own. Or possibly another idea would be, maybe the mannerist artists could not paint as realistic as Michelangelo or Leonardo da Vinci, and that is why the paintings turned out the way that they did. Nevertheless, it is stated in the Wikipedia Encyclopedia, â€Å"After the realistic depiction of the human form and the mastery of perspective achieved high Renaissance Classicism, some artists started to deliberately distort proportions in disjointed, irrational space for emotional and artistic effect.† Both styles are extremely beautiful; however, the mannerist art style is completely unique from that of   the Renaissance artwork. The mannerist artistic style did not fail because the artists had realized that there were a wide range of facial expressions that could be used in their paintings. None of which were ever considered wrong or untrue to the human figures depicted in the paintings, it is just considered different. Therefore, the mannerist artist soon figured out that the styles were unlimited. Simon Watson Taylor wrote, â€Å"Parmigianino, Jacopo da Pontormo, Rosso Fiorentino, Angelo Bronzino, and the others are artists who cultivate style, who place the accent less on what they are saying than on the manner of saying it.† In addition, Simon Watson Taylor said, â€Å"The elongation of the human figure and the use of the serpentine line were not confined solely to Parmigianino, Jacopo da Pontormo, and Angelo Bronzino. They were also characteristic traits of the School of Fontainebleau. This tendency is strong in the works of El Greco in Spain.† According to Wikipedia Encyclopedia, â€Å"The works of the School of Fontainebleau are characterized by the extensive use of stucco, moldings and picture frames, and frescos, and elaborate, and often mysterious, system of allegories and mythological iconography.† The School of Fontainebleau influenced many French artists who had worked with the Italian artists, through the mannerist artistic style. Domà ©nicos Theotocà ³poulos, who always wrote his name in Greek letters, had changed his name to El Greco, meaning â€Å"the Greek†. El Greco did quite a bit of traveling throughout his life. He had decided that Toledo was going to be his home. According to Wikipedia Encyclopedia, El Greco had this to say about Michelangelo, â€Å"He was a good man, but he did not know how to paint.† What an interesting comment. El Greco is essentially in debt to Michelangelo for his beautiful pieces of artwork, which resulted in the mannerist movement. Each artist has his or her own artistic style, but that does not mean that a famous, talented artist, such as Michelangelo, cannot paint just because he does not feel that color is the most important element in painting. Bibliography Fichner-Rathus, Lois. Understanding Art 8th Edition. The College of New Jersey, Copyright 2007. Page numbers 352, and 378-379. Taylor, Simon Watson. Mannerism: The Painting and Style of the Late Renaissance. Braziller. New York, 1964. Page numbers 23-27   Wikipedia the Free Encyclopedia. Mannerism. http://en.wikipedia.org/wiki/Mannerism How to cite Mannerism, Essay examples Mannerism Free Essays Mannerism in art characterized by the distortion of elements such as proportion and space, in general Mannerist artists took the classical or idealized forms developed by Italian Renaissance artist of the early 16th century, but exaggerated or used these forms in unconventional ways in order to heighten tension, power, emotion, or elegance. Italian artist in Florence and Rome were the first ones to begin working in the Mannerist style around 1520. Mannerist typically painted figures using contorted or twisting poses and foreshortening, a technique for achieving the illusion of forms projecting into space. We will write a custom essay sample on Mannerism or any similar topic only for you Order Now In many Mannerist painting proportions appear stretched, so that figures have elongated torsos, necks, or other features, and the illusion of space is unrealistic, with sharp jumps from foreground to background rather than gradual transition. Some examples of Mannerist are the portraits by Bronzino that are distinguished by chilly elegance, perfunctory realism, and meticulous attention to detail. Another example is from Jacopo Tintoretto’s Last Supper by taking Jesus and the table out of the middle of the room. He showed all that was happening. In sickly, disorienting colors he painted a scene of confusion that somehow separated the angels from the real world. He had removed the world from God’s reach. Mannerist is related to Catholic religion, the religious turmoil caused by Martin Luther’s Protestant Reformation was one of the factors that served to indirectly stimulate Mannerism in the late Renaissance. I think Mannerism is a good thing because painters can express what they feel and project that in a painting or a building. How to cite Mannerism, Papers

International marketing for hairdressing Essay Example

International marketing for hairdressing Essay LOUIStylez, a well-established beauty enterprise was founded in 1989 in London as a small hairdressing salon in the heart of Soho. Over the years it grew to become one of the most respectable and recognised brand names in the world of hairdressing and beautification. Offering their state-of-the-art contemporary services to middle and upper-middle class individuals between 20 and 35 year old, LOUIStylez managed to open more than 35 salons in the UK. Through their dedicated franchising program and successful performance, LOUIStylez is constantly looking for opportunities to enter new markets. Unlike the majority of franchisees who provide only brand name, equipment and professional cosmetics, LOUIStylez offer in addition a design development, free of charge training on marketing, psychology, management and administration four times a year, web-site in the language of the country they operate in, intranet and corporative magazine, advertising assistance and discount system. Moreover, in order to promote the brand and increase consumer loyalty, LOUIStylez distribute the small bathes of their professional cosmetics through the major retail chains. The companys managers strictly watch the quality of services offered in their franchised salons. Now with a strong brand image and considerable financial and informational resources, LOUIStylez is about to enter three absolutely diverse countries on different continents: Russia, Japan, and South African Republic. We will write a custom essay sample on International marketing for hairdressing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on International marketing for hairdressing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on International marketing for hairdressing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Market Analysis of Japan Japan has remained a major economic power in Asia and globally, their government-industry cooperation is working a strong ethic, mastery of high technology, and a comparatively small defense allocation help Japan advance with extraordinary rapidity to the rank of the third largest economy in the world after the US and China. Japan is the largest technologically advanced producers in the world, they produce motor vehicles, electronic equipment, machine tools, steel and nonferrous metals, ships, chemicals, textiles and processed foods, etc. Analysis Age structure: 0-14 years : 14.3% 15-64 years : 66.2% 65 years and over : 19.5% GDP real growth rate: 2.1% (2005) GDP composition by sector: Agriculture: 1.3% Industry : 25.3% Services : 73.5% (2005) Japan is a famous place where the trends are starting from; their Japanese fashion is a wide range of product that people can find it in some modern places. There are many different chances for their designers to produce and built up their own brands. Most of the Japanese thinks out looking are very important; therefore they are willing to spend lots of money on their clothing, make-up and hairstyle, etc. Basically, more than 90% of Japanese starts spending on their body after 20 years old. Because of their fashion trend, many young Japanese would like to become to be a hairdresser, they have demonstrated that their creativity, quality and performance in this fashion market. Also, there are many international hairdressing competitions for their potential hairdressers to perform and promote their works. As you know, Japanese technologically advanced products are very popular in world, they have also produced some new hair requirements for their people, such as straigtening system, style, colour, and permanently wave hair with chemical solutions, and provide clients with hair and scalp treatments. To upgrade their hairdressing skills, many Japanese hairdressers study abroad in London and New York, at the same time, they can also improve their communication skills. Some of them have already opened their own shops in London after their study. Japanese have a very good customer service; they care about all of their customers. Therefore, some of them work with a client from start to finish. Because of the Japanese fashions are successfully attracted a lot of people, so many western people are very interested in their hair dressing and fashions in this 5 years. However, most of the Japanese cannot speak good English, it is the most difficult thing to communicate to their overseas customers and their hair condition is totally different between Japanese and western people. Therefore, not all the western people are willing to try and no one can insure that they would accept or like their culture. Some of the western people even had a bed experience with their Japanese hairdressers, so they are giving tips to people who are interested or looking for a Japanese hairdresser: Get recommendations from friends Check that the staff speaks English Make sure they have trained in their clients are foreigners When you see a woman with great hair, ask her for her stylists contact number- shell probably be flattered and happy to help Market Analysis of Russia At the Soviet Union an ordinary consumer didnt have a wide range of salons to choose. Moscow was the place where the most famous beauty enterprises were situated, at the same time, the situation in regions was completely opposite, there were few proper salons and the most common ones were barbershops. In the late 1980s in the USSR there were 64 thousand barbershops providing more than 210 thousand jobs. Only in the beginning of 1990s elite sector development emerged. Such world-known names as Wella Dolores, Yves Rocher, and Jacques Dessange became the first VIP beauty salons in Russia. The economic crisis in august 1998 severely influenced the beauty enterprises. Elite salons recovered very quickly though. However, business class sector regained its position only in 2000 and from that time it showed steadfast development as opposed to elite sector stagnation. In 2002 the number of middle class salons tripled as compared with 1998 and they made 30% larger profit than in 2000. Such market vivacity was strongly influenced by rapidly growing consumer demand which has increased by 15% in 2002 in comparison with 2001. Rising incomes and formation of business class in Russia reflected in constantly decreasing number of economy class salons. As welfare grows, people choose higher quality and wider range of services and prefer middle-class beauty salons to economy class barbers shops. Each year economy class salons lose approximately 5% of their share (50% share in 2000 as compared with 40% in 2002). At the moment there are 4 thousand officially registered salons in Moscow and 350 thousand all over Russia. Moscow elite salons constitute 15-17%. However, elite salon sector matures and its growth rate is constantly slowing down, especially in Moscow. Analytics point out that this tendency is visible all over the world and, obviously, Russia is not an exception. They explain it that well-to-do people, main consumers of elite beauty services, due to developing system of consumer crediting and allocation of funds for new luxury items such as cars, e-technologies, and mobile phones, people prone to shift from elite-class salons to middle-class ones. Currently the work load of economy class salons is 50-70% of maximum capacity, 30-50% for business class salons, and 10-30% for VIP salons. A hair-do by elite master ranges in prices from US$60 to US$600. In business class salons this service will cost from US$20-40 to US$100-130. Cosmetological procedures range from US$40 to US$130 in elite salons and from US$25 to US$60 in business class salons. Analytics predict that the largest potential in the sector is in business class salons. Apart from the fact that the size of this sector during the last two years amounted only 5%, at the moment more than 70% of newly opened enterprises are targeted towards business class people. Moreover, 90% of graduates from beauty salon management are planning to open a business class salon. The other tendency indicated in beauty salon business is demand for constant renovation. Professional managers recommend the following scheme of reinvestment: 50% of net profit in the fist year, 35% in the second year and not less than 15% in all the following years. A beauty salon has a life cycle of 5-7 years and requires a total restyling after this period of time. The sum required to open a new salon ranges between US$10000 and 2 million depending on its size and form of ownership. Russian market is exceptionally favourable for franchising business development. This scheme is already used by such companies as Jacques Dessange, TonyGuy, Riama. Such successful performance is explained by beneficial franchising conditions and well-organized promotional activities. The other tendency seen is ineffectiveness of beauty enterprises as a part of hotel infrastructure. It is simply explained that Russian people come to do business, and not to beautify themselves. At the same time independent beauty salons are becoming very attractive for not demanding large area and investment, however, the chance for success is fifty-fifty due to severe competition and susceptibility to market fluctuations. Certification system introduced by Moscow Consumer market government department is still voluntary. It pursues several goals: to protect consumers from low-quality service, to give a promotion to law-abiding salons and to attract consumers from the grey market. Moscow Administration for Ministry of taxation estimates that the grey market of services is equal in size to the legal one. SOUTH AFRICA POLITICAL South Africa belongs to the Southern African Customs Union (SACU), a regional trade arrangement with Botswana, Lesotho, Namibia, and Swaziland. In South Africa, taxation is the main issue that continues to hamper growth as there are tax duties on cosmetics, shampoos and shaving preparations which currently stands at 5%, thanks to the vigorous lobbying by the Cosmetic Toiletry Fragrance Association (CTFA). South Africas top income tax rate is 40 percent. The corporate tax rate is 30 percent. South Africa permits foreign investment in most sectors, and requires no governmental approval, and generally does not restrict foreign investment. which ultimately means we are free to invest and run our hair dressing services. ECONOMICAL There are approximately 2000 identifiable black salons and an additional 10,000 to 12,000 informal salons. Black hair treatment is a market of 500 million euros in Africa alone. While imports of cosmetics from the U.S., Europe and Asia are increasing, it makes it easier for us to get our resources from these huge corporations, and because South Africa has slowly liberalized during the past decade, and economic growth has improved. It remains the economic centre of sub-Saharan Africa, generating 36 percent of regional GDP. In South Africa, about 70% of the ethnic hair-care independent retailers and informal distributors dominate the retail market, which is Spurred by the entry of multinational companies who are now investing into the ethnic hair-care market, as 79% of the population are of black origin, we are also waking up to the potential of this market segment. South African cosmetic and toiletries industry grew by more than 65% from 1996 to 2000, and sales are expected to raise to $1.75 billion by 2005. This growth lies largely in the ethnic market, and in the area of mens cosmetics, a traditionally neglected segment, which will be neglected no more as we also plan to reach these market segment. SOCIOCULTURAL African hairstyles and fashion often has a deeper meaning in south Africa than what we are used to in Europe. Techniques such as braids, twist, cornrows, weave on and water curls are used and are emphasised through occasions like weddings, birthdays and even funerals. With the different techniques used we can also do this as part of our service. After 1994 in South Africa, the people began to be proud of themselves because before that they were made to believe in the European style of beauty. Upscale salons in South Africa charge prices ranging from 80 Rand ($13) for a basic perm to 180 Rand ($30) for dreadlocks. Many consumers have to stretch their monthly earnings, which is usually around 2000 Rand ($300), and because they have other needs to cater to , they find that the street stylists offer the same services as salons at much cheaper prices. and because we do not want our clients going to the streets we will compete competitively with the street vendors. but what is evident, is that the business of styling black hair is booming and black South Africans are now celebrating their ethnicity more then ever. Shop owners, street stylists and consumers agree that the days of assimilating to Europeans standards of beauty have passed. TECHNOLOGICAL As the figures show from the graph telephones and mobiles are widely used in South Africa so this would give us the help we need to communicate to them and tell them about our services via the phone internet and mobiles. we can also market our products through radio stations and television as a percentage of them have access to this technology which is advance and growing more and more. electricity will also play a big part in our service as our hair appliances will need it. Marketing and Media Strategy We are offering state of the art contemporary services to middle and upper-middle class individuals between 20 and 35 year old people. From time to time LOUIStylez places adverts, and advertorials in the internet, corporative magazine, local newspapers, actively promoting our discount cards, membership cards, and free offers and discounts for weekday appointments. We strongly believe that such an integrated marketing communications approach will bring in loyal and long-term customers. Moreover, through sending press releases, e-mail advertisements announcing salon changes, new innovations and services, in that way we are keeping in touch with our current customers, at the same time, attracting the new ones. Moreover, in order to promote the brand and increase consumer loyalty, LOUIStylez distribute the small bathes of their professional cosmetics through the major retail chains. The companys managers strictly watch the quality of service offered in their franchised salons in order to maintain our strong brand. LOUIStylez also benefit from improved links with the local communities, through charity events and sponsorship. Conclusion In those countries, they have a healthy economy and good potential to produce their services and goods to worldwide. Hairdressing has been an important part of the dress of both men and women, people are willing to spend on fixing their hair. Although Japan has a wide range of fashion trends, there are a lot of competitions in their fashion market. South Africa is so multicultural, people are living in different living standard, so there are many different kinds of salon and barbershop over this country. However, Russias fashion is close to European country, it has also attracted some foreign fashion investments, such as Tony and Guy. At the same time, market is not saturated, there are still plenty of space for new entrants. References www.heritage.org/research/features/index/country.cfm?id=Japan http://www.cia.gov/cia/publications/factbook/geos/ja.html http://www.fashioninjapan.com/Free_Tour/FIJPresentation_ft.htm http://www.amphi.com/~psteffen/fmf/fashion.html http://jobguide.thegoodguides.com.au/text/jobDetails.cfm?jobID=778 www.being-a-broad.com/living/hair.html www.metropolis.Japantoday.com www.web-Japan.org/trends00/honbum/tj990707.html www.thejapanesepage.com/readarticle.php?article_id=164 www.mofa.go.jp/region/europe/uk/index.html www.japanesestreets.com http://www.cosmeticsinrussia.com/showart.phtm?reg=fulltype=mnum=560 http://www.heritage.org/research/features/index/country.cfm?id=Russia http://www.cdi.org/russia/johnson/9123-8.cfm http://www.citibank.ru/russia/pdf/eng/bal_rus2004.pdf#search=balance%20of%20payments%20russia http://www.cia.gov/cia/publications/factbook/geos/rs.html www.cs-students.stamford.edu www.southafrica.com www.reserachandmarkets.com www.athens.com www.heritage.com www.journalism.berkely.edu/projects/southafrica www.euromonitor.com www.museums.org.sa Japan Japan has recovered to become an economic power and a staunch ally of the US after the World War II. This table is showing their economic status in 2005. Economic system Japanese government consumed 17.6% of GDP in 2004. They have also received 1.3% of its total revenues from state-owned enterprises and government ownership of property Freedom Index According to the World Bank, Japans weighted average tariff rate in 2004 was 2.4%, up from the 2.2% in 2002 reported in the 2005 Index, and based on World Bank data (www.heritage.org/research/features/index/country.cfm?id=Japan) Exchange rates Japanese yen has a floating exchange rate: Yen per US dollar: 109 (in 2005), 108.19 (in2004), 115.93 (in 2003), 125.93 (in 2002) Income and Purchasing Power GDP real growth rate: 2.1% Exports: $550.5 billion f.o.b Imports: $451.1 billion f.o.b (2005 est) Taxes The top income tax rate in Japan in 37% GDP per capita purchasing power parity $30,4000 (2005 est) Major export trading partners US 22.4%, China 13.1% and South Korea 7.8% Major exports financial services, computer and information services, travel services, travel services, transport equipment and electrical machinery Pest Analysis of Russia ECONOMIC Russia Economic Systems Centrally planned economy transforming to a free market economy Freedom Index Rank: 122, score: 3.50; Mostly unfree Income per capita $2,610 in 2003 (global average of $5,510 per year) Balance of payments Current account surplus and foreign trade surplus $88 and $118 billion (2005) Income R4,974 a month Exchange rate fluctuations Controlled floating exchange rate Purchasing Power Parity $1.535 trillion (2005 est.) G7 Yes OECD (Organisation for economic co-operation and development) Yes BEM (Business Events Management) Yes GATT/ WTO No/Yes POLITICAL Type of Political State Organisation Federation Legal system Based on civil law system; judicial review of legislative acts Taxes The top corporate tax rate 24 percent Government Intervention Russia received 4.36 percent of its total revenues from state-owned enterprises and government ownership of property, down from the 8.06 percent reported in the 2005 Index. As a result, Russias government intervention score is 0.5 point better this year Bribery and Corruption Bureaucratic corruption is widespread SOCIAL DEMOGRPHICS AND CULTURAL ENVIRONMENT Population Age 0-14 years: 14.6% (male 10,704,617/female 10,173,313) 15-64 years: 71.3% (male 49,429,716/female 52,799,740) 65 years and over: 14.2% (male 6,405,027/female 13,907,896) (2005 est.) Population Growth Rate -0.37% (2005 est.) Literacy Levels/ Education Definition: age 15 and over can read and write total population: 99.6% male: 99.7% female: 99.5% (2003 est.) TECHNOLOGICAL Telephones main lines in use 35.5 million (2002) Telephones mobile cellular 17,608,800 (2002) Internet hosts/ users 560,874 (2004)/ 6 million (2002) ECONOMICAL , SOCIOCULTURAL and TECHNOLOGICAL of South Africa GDP growth rate: 1.9% GDP per capita: $3,026 GDP: $138.7 billion Major exports: metal and metal products, gold, diamonds, machinery and transport equipment Major imports: machinery, mineral products, chemicals, transport equipment Population below poverty line -50% (2000 est.) Household income or consumption by percentage share- lowest 10%: 1.1% highest 10%: 45.9% (1994) purchasing power parity $11,900 (2005 est.) Exports of goods and services: $37.5 billion Imports of goods and services: $37.6 billion Inflation rate (consumer prices- 4.6% (2005 est.) Budget revenues: $65.91 billion expenditures: $70.62 billion, including capital expenditures of NA (2005 est.) Major export trading partners: UK 12.2%, US 12.0%, Japan 8.9%, Germany 7.9% Population -44,344,136 Population growth 0.31% (2005 est.) Median age -male: 23.12 years female: 24.86 years (2005 est.) ethnic groups -black African 79%, white 9.6%, colored 8.9%, Indian/Asian 2.5% (2001 census) religions Zion Christian 11.1%, Pentecostal/Charismatic 8.2%, Catholic 7.1%, Methodist 6.8%, Dutch Reformed 6.7%, Anglican 3.8%, other Christian 36%, Islam 1.5%, other 2.3%, unspecified 1.4%, none 15.1% (2001 census) birth rate -18.48 births/1,000 population (2005 est.) death rate -21.32 deaths/1,000 population (2005 est.) Age- 15-64 years: 64.5% (male 13,860,727/ female 14,750,496) sex ratio at birth: 1.02 male/female 15-64 years: 0.94 male/female total population: 0.94 male/female (2005 est.) language IsiZulu 23.8%, IsiXhosa 17.6%, Afrikaans 13.3%, Sepedi 9.4%, English 8.2%, Setswana 8.2%, Sesotho 7.9%, Xitsonga 4.4%, other 7.2% (2001 census) literacy- definition: age 15 and over can read and write total population: 86.4% male: 87% female: 85.7% (2003 est.) Telephones main lines in use: 4.844 million (2002) Electricity exports 10.14 billion kWh (2003) Radio broadcast stations AM 14, FM 347 (plus 243 repeaters), shortwave 1 (1998) Telephones mobile cellular 16.86 million (2003) Electricity imports: 6.739 billion kWh (2003) Television broadcast stations 556 (plus 144 network repeaters) (1997) Telephone system the system is the best developed and most modern in Africa. Electricity production- 215.9 billion kWh (2003) Internet users- 3.1 million (2002)

Police Mountain Bike Patrol

Police Mountain Bike Patrol History Police Mountain Bike Patrols in the United States-The utilization of mountain bikes by law enforcement agencies has become more commonplace today than ever before. Local, state, and even federal agencies all utilize mountain bikes to so-me degree in their efforts to provide better service to the populations they serve.The birth of the modern utilization of mountain bikes by a law enforcement agency began in 1987 with the Seattle Police Department starting a bicycle patrol unit. The Seattle Police Department began their patrol in their downtown area due to traffic congestion, which caused a poor response time on the part of police officers. The bike patrol was an immediate success for the police in regards to the response time problem as well as presenting a positive image of officers to the public. Today, there are over 2,000 mountain bike patrol units across the country.The Utilization of Mountain Bikes by the Lafayette Police Department- Currently, the Lafayette City Police Department only utilizes mountain bikes during Festival Acadiens, Festival International, and during certain undercover operations conducted by the street level ACTION (Attacking Crime Through Involvement Of Neighborhoods) unit.Seattle Police Department

2nd Grade Math Course of Study

2nd Grade Math Course of Study The following list provides you with the basic concepts that should be attained by the end of the school year. Mastery of the concepts at the previous grade is assumed. Numbers Read print numbers to 20 and locate, compare, order, represent, estimate, identify numbers to 1000 and mentally add and subtract numbers to 20Understand place value to be able to trade 10 ones for a ten, etc.Count by 1s, 2s, 5s, 10s beyond 100.Locate numbers when requested to 1000Understand the reverse properties of whole numbers 57 is the same as 75Add and subtract two-digit numbers (no carrying/regrouping)Introduction to division using sharing as examplesCount by skipping numbers when requestedAdd and subtract coins up to $1.00Compute word problems with addition and subtraction, (We have 20 children in swimming class, 8 are boys, how many are girls?) Measurement Use and understand more than, less than, the same as, heavier than, lighter than, taller than etc.Measure with a variety of cups, rulers and measuring spoonsTime - hours, minutes and secondsUse the terms inches, feet, yards, centimeters, meters etc.Know the months of the year and tell time to the quarter hourUse a thermometer and count money to a dollar including being able to create different sets that equal a dollarCompare a variety of measurement tools Geometry Describe, identify, create and sort and build with shapes (squares, triangles, circles, rectangles etc.)Identify a variety of geometric shapes in everyday structuresCompare and sort 2- and 3-dimensional shapes (3-D terms include sphere, prism cones etc.)Extend and make patterns with shapesDetermine lines of symmetry, flips, slides, turns, and transformations of shapesDescribe locations on a grid - up four and over two etc. Algebra/Patterning Identify, describe, reorganize and extend patterns with more than one attributeGive specific rules about patterns for numbers, shapes, pictures, and objectsIdentify and describe patterns in the world around us (wallpaper, paint etc) Probability Use graphs to record number of pets, hair color temperature with 1 and 2 attributesDesign or construct bar graphs and include pertinent informationInterpret a variety of picture and bar graphs and give explanationsInvestigate what happens when coins are flipped and die are rolled All Grades Pre-K Kdg. Gr. 1 Gr. 2 Gr. 3 Gr. 4 Gr. 5 Gr. 6 Gr. 7 Gr. 8 Gr. 9 Gr. 10 Gr.11 Gr. 12

Occupational Safety Assignment Example | Topics and Well Written Essays - 2500 words

Occupational Safety - Assignment Example The biggest problem here is that the diseases do not develop immediately but appear after a few years of exposure. The impact of pollution at workplace on productivity has been well investigated. Studies on the impact of pollution at work environment in productivity reveal a tendency of reduction in the economic activity (Marrewijk, 2005). "Sick building Syndrome" (SBS) and 'Building related illness' (BRI) gives rise to employee complaints such as headaches, dizziness, disorientation, fatigue, ear, eye and throat irritations. The world demand for high-speed ferries and LNG tanks is being met with an increase in Aluminium welding and casting production. This has introduced a new health hazard to the Aluminium welders and ways are being probed to protect the welders against the Aluminium fumes. In the U.K, the Control of Substances Hazardous to Health (COSHH) regulations stipulates that the occupational expose limit for Aluminium fume should not exceed 5mgm exp 3 of air. Aluminium fumes during welding also generate quantities of ozone gas, which can cause nausea (Rabin, 1997) and unconsciousness. Welding is a process in which metal or other thermoplastic materials are joined together by the application of heat or pore sure or both. Electric welding was introduced in 1940s. Aluminium welding has been in prominence since 1970. There are several types of welding like Arc welding and Manual metal arc is a common process where the workers are exposed to the fumes. Carbon arc, Cold welding, Electron beam welding, Flux core arc welding, Gas welding, Gas metal arc welding, Gas tungsten arc welding, Shielded metal arc welding, Plasma arc welding, Laser beam welding are the other welding processes where workers are exposed to metal fumes. The welding workers have a high exposure of metal fumes and the exposure depends on place, confined space, workshop or open air. The metal fumes depend on not only the Aluminium but also the process involved, which may produce gases like acetylene, carbon monoxide, oxides of nitrogen, ozone, phosgene and tungsten. The metal fumes primarily enter the human system by inhalation route namely Respiration.. The deposition of these inhaled metallic particles is influenced by its physical and chemical properties and a variety of host factors. In the lungs, these particles produce a variety of reactions depending on the concentration, duration of the exposure of the particles, and degree of exposure. All Metallic particles greater than 10 are deposited on the Mucous membrane in the nose and pharynx. Particles between 3m and 10 m are deposited throughout the trachea of the lungs. Particles less than 3m are deposited in the alveoli and cause serious hazards. These particles have a fair chance of being carried into the blood stream and cause Hepatotoxicity

Opportunity to Get Higher Education Essay Example | Topics and Well Written Essays - 500 words

Opportunity to Get Higher Education - Essay Example Alongside each  paper  I did, the lecturer commented on my strengths and weakness. Further, the  lecturer  gave me suggestions on how I can improve weaker areas. I do not  often  read  textbooks, probably; this was the least helpful thing I had through this class. A textbook is a tool and no need of reading all that is in there some  irrelevant  to the subject. The reading assignments we worked on were extremely specific and always applied directly to the assignments. The assignments I enjoyed most were those I had  total  discretion in terms of my topic of choice. Persuasive research  paper  and also the  letter  to the  writer  were my  best  assignments I did in this class, and I scored  best  in these two papers. In my letter to the editor, I discussed animal egret and abandonment and came up with a solution. The  solution  called â€Å"get  tough† which included  multiple  steps. The real key  solution  was using  the community  for outreach and  involvements  in ensuring animal rights  have adhered. The issue of animal rights is particularly  salient  to me because I work in an animal shelter,  and  was ease  getting  all the  information I required. The story about basset hound  found  in  shock  brought in  passion  for this. I looked in depth on the importance of spaying or neutering your pets in my persuasive  paper. This issue  was deeply connected  to this  letter  am writing to the editor. Animal abuse and neglect would be substantially lessened.  This  would be so if there were not so many unwanted puppies and kittens born to people who cannot protect  them and not be wishing to do so.  I opened up the paper with a series of questions, which I think helped  catch  the readers attention and I had a  sizeable  number  of facts such as the current stats--local and  a nation--regarding unwanted pets and annual pet birth rates.   

The Truth About Journalism Media Essay

The Truth About Journalism Media Essay Journalism, a profession of unveiling truth, bringing facts in front of people has been under discussion for quite a while. The main reason why media and journalism has attracted so many spotlights in recent years is the freedom of speech and independence of media from any governmental influence. It was a profession of honor, now has become a taboo in some of the societies. Should journalism be verdicts or just another literature in a hurry? Journalism has been a respectful profession not just a game of mud splashing and money making in no time, it was a source of information for the people belonging to that nation. It should be so today as well as tomorrow. What is journalism in real? Is it just the challenge of satisfying the space or it is a discipline of assembling, authenticating, covering and analyzing information drawn together regarding current events, including development, problems and people? Journalism informs society about itself and makes public that which would otherwise be private (Tony Harcup, 2004). Those who practice journalism are known as journalists. Journalism plays a vital role in society. Different journalists have different viewpoints, some say that it is important to go in depth of the issue and trace back its history, while others say that it is not important to know the history of power and authority however only to put the fact as it is in real is foremost important (Tony Harcup, 2004). Supportive arguments with documented evidence Journalists who think that it is vital to find out about the history of politics and power related to any issue in a certain place hold this perception because of many reasons. Firstly knowing the societies through their own perceptions is very necessary. Until a person understands the historical context of that area or society, it will be very difficult to judge their behavior and give a verdict about what is being done wrong here. Learn from the article Different societies have different norms and values. They think differently and act differently, for them there might be something wrong which is right in our society. So to decide whether this should make the newspaper as someones gossip, it is necessary to find out about the right and wrong from the eye of the commoner (Bird, E. 1990). Supportive arguments with documented evidence If journalists are to live up to the principles of their occupation, they need to glance further than the expected confines of politics and journalism as they now survive-limits which, in large gauge, they themselves have set since they take pleasure in a relatively elevated extent of autonomy in democratic societies. Too often, the master narratives are about disagreement, and winners and losers, which in turn produce the shallow story that not passes to effect necessary social change and development (Ron Smith, 2008). Learn from the article News, issues facts and information about a society does not hang outside in just some ethereal way that journalists pass it on. News is not a commodity to be sold or that can be apportioned for readers and viewers. This is the point where a journalist comes in and extracts the important matter and makes it into news. For that understanding the cultural, historical context of the society is most important. There are journalists who do not think that it is important to understand the context and background of the news before making it public. They believe that truth and honest facts should reach the nation as they are in real. No manipulation should be done to the facts to show the concerned people in a positive spotlight. Facts should be made public no matter how gross they might be. Supportive arguments with documented evidence These types of journalists think that in journalism, assertions should be reported as if they were true, whether or not they have been stranded in a thorough process of confirmation. In fact, the assumption is such a fundamental constituent of all journalism that it extends to both so-called excellence and tabloid reporting. Learn from the article A tabloid story is accurate if it realistically reports what was said or printed by sources. By this standard much of what is written in tabloids can be claimed to be extremely accurate including, one might add, the declaration of experts on alien abductions (Bird, 1990: 378). Wilkinss argument, then, is a call for a much more sophisticated understanding of what comprises truth and fact than journalists are typically armed with. I as a person interested in journalism would rather prefer the truth based journalism. No doubt that the historical contexts are very important but now the political conditions all around the world has worsened so much that giving the right facts and timely information to the public is more important. Learn from the article Honesty is integral part of journalism which is for what the public and nation keep their eyes in search for. Whether the news is related to local and common people or any breaking news about the well known figures of the state, the news should be authenticated and should be without any manipulation. Learn from the article Recently in Jamaica there was uproar about the government that it sold the Sandals Whitehouse hotel to Gordon Butch Stewart. One week after this announcement that Cabinet has approved the proposed sale of the five-star Sandals Whitehouse hotel to Gordon Butch Stewarts company, Gorstew Limited, the office of Contractor General has asked to halt the sale. It must be made unmistakably obvious here, that the contractor general is entirely correct when he says his office, the Office of the Contractor General, is an autonomous anti-corruption commission of Parliament which is authorized by law to perform enquiry into the award of government awards and to make sure that everything is above board (John Maxwell, 2010). Learn from the article He is right again when he says that it is against the law for a contractor general in the effect of his authority, to be subject to the dictates, direction or control of any person or authority. He must be totally satisfied that the Gorstew deal is in the best interest of the country and complies with all the necessary protocols and rules. Supportive arguments with documented evidence The transaction of the embattled Whitehouse hotel in Westmoreland to Gorstew has obtained many remarks with some quarters laboring under the misinterpretation that it is a sweetheart deal that is injurious to taxpayers. Learn from the article The news channels and news papers are making this issue their front page headlines, no matter that the government is involved in the deal of this sale of the hotel, the facts and figures related to this matter has been made public with entire openness, may be with not so much honesty, only to get the high rating on news channels and papers, yet these facts reach the public knowledge. Learn from the article Journalism is a tool to effect the needed change in society.   But unluckily, with the course of time, its real meaning has gone astray. Today, for the so-called journalists, robust salaries and of course, quick promotions alone, matter. And the insincerity is that while publishing any news what concerns them most is that they should beat their counterpart. The purpose should be to take on the troubling rudiments and explain to people who bank on the media to keep themselves knowledgeable and updated. Its not at all a felony to provide amusement but if it starts corrupting the roots/base obviously it will raise many eyebrows.    Journalism is sometimes said as the mirror of any society, but this was the ideology long time back, now it has changed. According to Thomas Jefferson I do not take a single newspaper, nor read one a month, and I feel myself infinitely the happier for it  People think that newspapers and media has gained too much freedom that it has forgotten the ethical values. Supportive arguments with documented evidence Journalism in the 20th century was explicitly an instrument of state control; this gave way to its becoming comparatively independent however it still remained liable to manipulation by those in power. This means that the conventional role of the journalist may actually become evanescent within a decade (E Quinn 1980) If the role of the journalism is to help us make decisions in national affairs, then we could ask for fewer retrospective stories and more challenging questions about governmental activities plans for the future and instead of only raising our eyebrows to communicate our anguish, we should get up against it so the line of work regains its lost grandeur. Though it sounds studious, I dont see any other solution. If we have an unflinching desire, I think we can do it (DB Bobrow 1973) Conclusion Journalism is a revolutionary aspect where individuals can decide to spread the truth, or make their own. Governments dont need liberated press, but liberated journalism needs egalitarianism or democracy. Free journalism is simply unattainable without one. A democratic system would be unachievable without trying to incorporate the community into governmental dealings. A French novelist once said, Free press can, of course, be good or bad, but, most certainly without freedom, the press will never be anything but bad. Journalism, for healthier or for poorer, is the best paradigm of the freedom of individuals and the significance of free deliberation in a dictatorship. If we can come to a conclusion why society needs to be well educated about the issues, matters and troubles going on in the world, then we can ask what kind of journalism they need and how they should use the existing media. It is our by and large conclusion that raising questions would be the superlative way to encourage debate among journalists and political theorists.

Reflective Account Essay

Introduction This assignment will show a detailed account based on an experience in my second year community placement. The framework I shall be using to reflect is Gibbs’ (1988) model of reflection. Within this model are six phases incorporated into a cycle. Each phase will allow me to think systematically about the experience and identify areas where improvement is needed. This reflective account will incorporate the Scottish Patient Safety Programme (SPSP) aim to ‘Prevent Pressure Ulcers’ (SPSP, n.d.a). Pressure ulcers are defined as â€Å"an area of damage to the skin and underlying tissue that is caused by unrelieved pressure, friction and/or sheer forces† (Posnett and Franks, 2008). The SPSP is co-ordinated by Healthcare Improvement Scotland (HIS) and aims to improve patient safety and reduce adverse events. (SPSP. n.d.b). This aim is relevant to the patient involved in this experience as they are a high risk of developing a pressure ulcer therefore preventative measures need to be addressed. To ensure privacy and confidentiality in accordance with the Nursing and Midwifery Council (NMC, 2012a), I have renamed this patient Mathew for the purpose of this assignment. Description Mathew is an 82 year old man who recently suffered a fall within his home and was admitted to hospital with a fractured hip and subsequently had to have a total hip replacement. Mathew was discharged from hospital back to his home with the care of District Nurses visiting him on a daily basis to administer his Clexane injection. Due to Mathew’s injury his mobility has been compromised and has subsequently become incontinent. During our first visit with Mathew my mentor asked me to carry out a ‘Waterlow’ assessment with him. This tool is a scoring system which identifies if a patient is at risk of developing a pressure ulcer (HIS, 2009). As the score was above 10 Mathew was deemed ‘at risk’. Both my Mentor and I discussed with Mathew regarding his risk level, we suggested a pressure†¦ In this assignment, I need to reflect on the situation that taken place during my clinical placement to develop and utilize my interpersonal skills in order to maint ain the therapeutic relationships with my patient. In this reflection,  I am going to use Gibbs (1988) Reflective Cycle. This model is a recognized framework for my reflection. Gibbs (1988) consists of six stages to complete one cycle which is able to improve my nursing practice continuously and learning from the experience for better practice in the future. The cycle starts with a description of the situation, next is to analysis of the feelings, third is an evaluation of the experience, fourth stage is an analysis to make sense of the experience, fifth stage is a conclusion of what else could I have done and final stage is an action plan to prepare if the situation arose again (NHS, 2006). Bairdand Winter (2005, p.156) give some reasons why reflection is require in the reflective practice. They state that a reflect is to generate the practice knowledge, assist an ability to adapt new situations, develop self-esteem and satisfaction as well as to value, develop and professionalizing practice. However, Siviter (2004,p.165) explain that reflection is about gaining self-confidence, identify when to improve, learning from own mistakes and behavior, looking at other people perspectives, being self-aware and improving the future by learning the past. In my context with the patient, it is important for me to improve the therapeutic relationship which is the nurse-patient relationship. In the therapeutic relationship, there is the therapeutic rapport establish from a sense of trust and a mutual understanding exists between a nurse and a patient that build in a special link of the relationship (Harkreader and Hogan, 2004, p.243). (Peplau 1952, citedin Harkreader and Hogan 2004, p.245) note that a good contact in a therapeutic relationship builds trust as well as would raise the patient’s self-esteem which could lead to new personal growth for the patient. Besides, (Ruesch 1961, cited in Arnold and Boggs 2007, p.200) mention the purpose of the therapeutic communication is to improve the patient’s ability to function. So in order to establish a therapeutic nurse-patient interaction, a nurse must show up caring, sincerity, empathy and trustworthiness (Kathol, 2003, p.33). Those attitudes could be expressed by promoting the effective communication and relationships by the implementation of interpersonal skills. Johnson (2008) define the interpersonal skills is the total ability to communicate effectively with other people. Chitty and Black (2007, p.218) mention that communication is the exchange of information, thought and ideas via verbal and non-verbal which both present simultaneously. They explain  that verbal communication is consists of all speech whereas non-verbal communication consists of gestures, postures, facial expressions, tone and level of volume. Thus, in my reflection in this assignment would be discussed on my development of therapeutic relationship in the circumstance of the nurse-patient relationship using the interpersonal skills. My reflection is about one patient whom I code her as Mrs. A, not a real name(Appendix I) to protect the confidentiality of patient’s information (NMC, 2004).In this paragraph I would describe on the event takes place and describe that event during my clinical placement. I was on the female psychiatric ward having a 2 weeks clinical placement for mental health care in semester 3.Generally, there were two separated psychiatric wards which were male psychiatric ward and female psychiatric ward but both wards were sharing the small cafeteria in the area of psychiatric ward. The psychiatric wards were locked up from one main entrance. In the ward, the female psychiatric patients were encouraged to walk out from the female ward and combine with the male psychiatric patients at the small cafet eria during their meal time. During lunch, I noticed one lady was still sitting on her bed. She was Mrs. A, 76 years old been diagnosed a schizophrenia. She was unable to control the muscle also called tremor due to lack of the chemical as she was having a side effect of antipsychotic medication which was a Parkinsonism (Sahelian, 2005). She could not walk herself and need to be assisted if she wanted to stand or walk. So I took the Mrs. A’s lunch meal and fed on the bed. This old lady was unable to feed on her own. So I checked her diet and served her meal. I fed her meal until finished. In this paragraph, I would discuss on my feelings or thinking that took place in the event happened. Before I started to feed her, I introduced myself and approached Mrs. A. So I tried to build a good rapport with her as I do not want her to feel strange as I was not her family members or her relatives. My first approached was to her was to ask whether she wanted or refused to take her lunch. She was on soft diet as she was having a difficulty in swallowing or dysphasia. Then I asked her permission to feed her. She looked at me and looked like blur. In this situation, I showed up my emphatic listening as I put myself in her shoes and assuming I was having a hearing problem. According to Wold (2004, p73) the emphatic listening is about the willingness to understand the other person not just judging the person’s  fact. Then, I touched her shoulder, kept saying, and raise my tone a bit because I was afraid if she had a hearing trouble. At the same time, I did somebody gesturers which could be interpreted an action of eating. I paused, repeated my actions but this time I was using some simple words in the patient dialect. Then she looked at me again and nodded her head. Fortunately the body gesturers also helped me in the conversation with her. In the meantime, I was thinking whether the first language was not her mother tongue but I kept myself communicate verbally with her including using my body gesturers and facial expression. Body gesturers and facial expressions are referred as a non-verbal communication (Funnellet al , 2005, p.443). In my thinking, I needed to speak louder and know more words in her language so that she could understand and interpret of my actions towards her. I thought of the language barrier that breaks our verbal communication. Castledine (2002, p.923) mention that the language barrier arises when there are individuals comes from a different social background use their own slang or phrases in the conversations. Luckily, those particular body gesturers could make her understand that I was going to feed her lunch. During the feeding I maintained the eye contact as I do not want her to feel shy. This is because; my eye contact could show up my interest to help her in feeding. This is supported by Caris-Verhallenet al (1999) which mentioned that the direct of eye contact could express a sense of interesting the person to the other person involves in that communication. In the meantime I communicated with my best with her do that she felt comfortable. As a result, she gave a good cooperation and e njoyed the meal until finished. In my evaluating, I feel I make the right decision to accompany and assist Mrs. A in feeding. Furthermore, I could develop my nurse-patient relationship. Although McCabe (2004, p.44) would describe it as a task-centered communication as one of the element caused the lack communication among nurses, but I think my nurse-patient relationship communication both involved a good patient-centered communication and task-centered communication. In my personal opinion, I attended to Mrs. A as a patient to show my empathy because she was unable to feed herself. It was also as my duty to feed her so that I could make sure the patient get the best care in the ward. So my involvement in this nurse-patient relationship does not only restrict to the task-centered communication because (Burnard 1990, and Stein-Parbury 1993,  cited in McCabe 2002, p.44) define attending as a patient-centered process as wells as to fulfill the basic conditions as a nurse to provide the genuineness, warmth and empath y towards the patient. I was able to improve my non-verbal communication skills in my conversation with her during the feeding. As she was having a hearing problem and could not communicate in the first language properly, so the non-verbal communication plays a role. Caris-Verhallen et al (1999, p.809) state that the non-verbal communication becomes important when communicating with the elderly people who develop a hearing problem. Hollman et al (2005, p31) suggests some effective ways to maximize the communication with hearing impairment people such as always gains the person’s attention before speaking, visible yourself to prevent them feel frighten and try to use some sensitive touch. I feel this is a good experience to me because I learn to develop my non-verbal communication. I used most of the body gesturers because of the language barrier was being a gap in my conversation with Mrs. A. She could speak very limited in the first language so I tried to speak in her dialect. Furthermore, Wold (20 04, p.76) mention that gesturers are one specific type of non-verbal communication intended to express ideas and are useful for people who cannot use much words. However I also used my facial expressions to advise her to finish the meal. It might be not so delicious because she withdraws the meal after few scopes but I smiled and assured Mrs. A that it was good for her health to finish her meal. In addition, the facial expressions are most expressive which are not limited to certain cultural and age barriers (Wold, 2004,p.76). Therefore my facial expression worked out to encourage her to finish the meal. Although I could not explain detail to her about the important nutrition diet that she should take, but I could advocate her to finish the meal served because the meal was prepared according to her condition. In order to analysis of the event, I could evaluate that, my communication skills are very important to provide the best nursing care to Mrs. A. My communication with Mrs. A was the interpersonal communication. This is because the interpersonal communication is a communication which involved of two persons (Funnell et al 2005, p.438). I realized that my nonverbal communication did help me a lot in my duty to provide the nursing care to Mrs. A. Even though she could understand few simple words when I was asking her but I noticed that one of the  problems occurs within the communication was the language barrier. As the patient was not using the official language and the second language, I tried to speak in her language. I still could manage the communication in our conversation. However, it was quite difficult to promote the effective verbal communication with the patient. Besides, White (2005, p.112) recommend that a nurse should learn a few words or phrases in the predominant second language to put a patient at ease for better understanding. Although it was quite difficult but using the nonverbal simultaneously with the verbal communication did encou rage her to speak on her best to make me understand her words. In the event showed that, there was a response from Mrs. A. when I was asking her questions. Funnel et al (2005, p.438) point out that a communication would occur when a person responds to a message received and assigns meaning to it. She nodded her head to assign that she agreed with me. Delaune and Ladner (2002, p.191) explain that the channel is one of the component of the communication process which act as a medium during the message is sent out. In addition, Mrs. A also gave me a feedback that she understood my message by transmitting the message via her body gesturers and eye behavior. Thus I could consider that the communication channels used in my conversation were visual and auditory. Delaune and Ladner (2002, p.191) state a feedback is that the sender receives the information after the receiver react to the message. However, Chitty and Black (2007, p.218) define feedback is a response to a message. In my situation, I was a sender who conveyed the message receiving the information from Mrs. A, the receiver who agreed to take lunch and allow me to feed. Consequently, I could analyze that my communication with Mrs. A involved of five component of communication process which are sender, message, channel, receiver and feedback (Delaune and Ladner, 2002, p.191).In a nutshell, for my reflection of this event explores about on how the communication skills play a role on the nurse-patient relationship in order to deliver the nursing care towards the patient especially the adult. She needed quite some time to adapt the ability changes in her daily activities living where I was trying to help her in feeding. I was concerning my feeling and thoughts during the feeding so that I could improve more skills in my communication. I successfully communicated with her effectively as she enjoyed finishing the meal. So it  is vital to build rapport with her to encourage her ability to speak up ver bally and non-verbal. Moreover, this ability could help her to communicate effectively with other staff nurses. Later, she would not be neglected because of her age or her disability to understand the information given about her treatment.(Hyland and Donaldson 1989, cited in Harrison and Hart 2006 p.22) mention that communication express what the patients think and feel. In order to communicate with adult, it is important to assess her common communication language and her ability to interact in the other languages. As I used some words in her dialect, I essentially encouraged the patient to speak out verbally and communicate non-verbal so that the message could be understood and do not break the nurse-patient communication. In my opinion, I evaluated that it does not a matter whether it was a patient-centered communication or task-centered communication because both communication mentioned by McCabe (2004) actually does involves communication to the patients. So it was not a problem to argue which type of communication involves in my conversation with my patient. After I analyzed the situation, I could conclude that I was be able to know the skills for effective communication with the patient such as approach the patient, asking questions, be an active listening, show my empathy and support the patient emotions (Walsh, 2005, p.34). Actually helping the adult was a good practice in delivering the nursing care among adults. My action plan for the clinical practice in the future, if there were patients that I need to help in feeding or other nursing procedure, I would prepare myself better to handle with the patients who would have some difficulty in communication. This is because, as one of the health care worker, I want the best care for my patients. So in related to deliver the best care to my patients, I need to understand them very well. I have to communicate effectively as this is important to know what they need most during warded under my supervision as a nurse. According to my experience, I knew that communication was the fundamental part to develop a good relationship. Wood (2006, p.13) express that a communication is the key foundation of relationship. Therefore a good communication is essential to get know the patient’s individual health status (Walsh, 2005, p.30). Active listening could distinguish the existence of barrier communication when interactions with the patients. This is because, active listening means listening without  making judgment to listen the patients ’opinions or complaints which give me chances to be in the patients’ perspective(Arnold, 2007, p.201). On the other hand, it also crucial to avoid the barriers occurs in the communication with the patients. I could detect the language barriers by interviewing the patients about their health or asking them if they needed a ny help in their daily activities living. However, I would remind myself for not interfere my communication with barriers such as using the open-ended questions, not attending to non-verbal cues, being criticizing and judging, and interrupting (Funnell et al, 2005, p.453). Walsh (2005, p.31) too summary that making stereotyping and making assumptions about patients, perceptions and first impression of patients, lack awareness of communication skills are the main barriers to communications. I must not judge the patients by making my first impression and assumption about the patients but I have to make patients fee devalued as an individual. I should be capable to respect their fundamental values, beliefs, culture, and individual means of communication (Heath, 2000,p.27). I would be able to know on how to build rapport with the patients. There are eleven ways suggest by Crellin (1998, p.49) which are becomes visible, anticipate needs, be reliable, listening, stay in control, self-disclosure, care for each patient as an individual, use humour when appropriate, educate the patient, give the patient some control, and use gestures to show some supports. This ways could help and give me some guidelines to improve my communication skills with the patients. Another important thing to add on my action plan list is to know which the disabilities of the patients have such as hearing disability, visual impairment and mental disability. Once I could know the disability that a patient has, I could well-prepared my method of communication effectively as Heath(2000, p28) mention that communicating with people who was having some hearing impairment, sight impairment and mental health needs required the particular skills and considerations. Nazarko (2004, p.9) suggest that do not repeat if the person could not understand but try to rephrase and speak a little more slowly when communicating with the hearing difficulties people. Hearing problem commonly occurs among adults because of ageing process (Schofield,2002, p.21). To summarize for my action plan, I would start a communication with a good rapport to know what affects the patients’ ability to communicate well and  to avoid barriers in effective communication in future. In conclusion of my reflective assignment, I mention the model that I chose, Gibbs (1988) Reflective Cycle as my framework of my reflective. I state the reasons why I am choosing the model as well as some discussion on the important of doing reflection in nursing practice. I am able to discuss every stage in the Gibbs (1988) Reflective Cycle about my ability to develop my therapeutic relationship by using my interpersonal skills with one patient for this reflection. Reflection on a Clinical Skill The purpose of this assignment is to reflect upon a clinical skill that I undertook whilst on my second year community placement. I have chosen to use Gibbs (1988) model of reflection. In accordance with the Nursing and Midwifery Council (NMC), The Code of Professional Conduct (2008), confidentiality shall be maintained and all names changed to protect identity. The clinical skill I have chosen to reflect upon during this assignment is the monitoring of capillary blood glucose (CBG). I have chosen this skill as during my previous acute placements as a student I was not permitted to undertake them, and whilst in the community the Primary Care Trust (PCT) allows it. Having yet to develop this skill I thought that by reflecting on carrying it out would help me to gain the knowledge and confidence needed to perform it in the future. According to Siviter (2004) reflection is about gaining confidence, identifying when you could have improved, learning from your mistakes and about your beha viour, viewing yourself as others do, self awareness and changing the future by learning from the past. Description During a routine daily visit with my mentor Jane, a District Nurse, to Nisha, an elderly Asian lady who was Diabetic, Jane asked me whether I would like to take Nishas CBG. As I had only started doing CBGs during this placement I thought it would be a good learning opportunity so I agreed to do it. Jane asked Nisha whether she minded me doing her CBG and although she did not speak very much English she understood and consented for me to do it. I went into the kitchen and washed my hands. I returned to the living room where  Nisha was and asked her whether her hands were clean, to which she answered yes. I then assessed that Nisha was sat down on a low sofa, and thought it best to kneel down and lay my equipment out on the coffee table so that they were all to hand. Once checking that the blood glucose monitor had been calibrated and that the test strips were in date I opened a test strip and placed it into the monitor. I then put on gloves and asked Nisha whether she was comfortable and ready and which finger she wanted me to use, she said yes and held up her right third finger so I got the single use lancet and pricked the side of Nishas finger, disposing of the lancet into the sharps box. The blood came immediately and I applied it to the test strip and waited for the result, in the meantime I held a clean cotton wool ball to Nishas finger to stop the bleeding. I discarded the test strip and my gloves and recorded the CBG.I then washed my hands again. Once we had left Nishas property my mentor commented that I had done very well, but should have asked Nisha to wash her hands before commencing the CBG test. Feelings When Jane, my mentor, first asked me if I wanted to do Nishas CBG I felt slightly nervous as I had only done a few previously and was aware that she would be observing me through the procedure which also gave me reassurance that if I were to do anything wrong she would be there to highlight it. Once Nisha had consented to me doing the CBG I felt pleased that she trusted me to carry out the process, which allayed my nerves. During the procedure I was aware that my mentor was watching me, which once again made me anxious, but she was encouraging me the whole time and totally supportive. When I instantly got blood once pricking Nishas finger I felt a sense of relief that I had done it correctly. Once the whole process was over Nisha held my hand and smiled and in broken English said â€Å"thank you, thank you†, I was humbled by her response as I felt I was just doing my job. Overall I was satisfied with my performance and felt positive that I wouldn’t be so nervous next ti me round. Evaluation On the whole performing this clinical skill went really well, and having not had much practice at doing this particular skill I was glad to have had the  opportunity to do it whilst under direct supervision from my mentor. I think that my communication with Nisha, even though she spoke little English was very good and that I had formed a strong therapeutic relationship with her. I feel that on reflection I should of asked Nisha to wash her hands before the procedure, and that my mentor should have ensured this, to guarantee that the reading was not contaminated. Analysis I will start by looking at the skill and the evidence supporting it. CBG monitoring is part of many diabetics daily routine. If a patient’s CBG goes up (hyperglycaemia) or down (hypoglycaemia) it can cause the patient to become unwell (Baillie, 2009). Dougherty & Lister (2008) state that in the short term CBG monitoring can prevent hypoglycaemia and ketoacidosis and in the long term can considerably lower complications arising that could affect the patient both vascularly and neurally. Patients can control their condition through diet, oral hypoglycaemic agents, insulin therapy or a combination of the above, (Higgins, 2008). By asking Nisha whether she minded me performing the CBG my mentor had gained informed consent in accordance with the NMC (2008), who say that consent must be gained before any treatment is commenced. I washed my hands following the Ayliffe (1978) technique in order to prevent the spread of infection, Pratt et al (2007) state that hands must be decontamina ted between each and every episode of patient care. I asked Nisha whether her hands were clean, as one of the main causes of inaccuracy of CBG readings are fingers that are contaminated with foodstuffs (Alexander et al, 2000). I assessed that Nisha was sat comfortably on a low sofa, Jamieson et al (2007) says to ensure patient comfort and prevent any injury occurring should the patient feel faint during the procedure . I then knelt down and laid my equipment out on the table, as Baillie (2009) suggests that all equipment needed for a procedure should be within easy reach, and avoid any twisting or stooping which could cause me injury, in line with the PCT Moving and Handling Policy and Procedure (2006). I then checked the CBG monitor had been calibrated and that the test strips were in date, to prevent false positive/ negative readings (Hastings, 2009). I then put on my gloves and asked Nisha whether she was ready and which finger she wanted me to use, Jamieson (2007) says  that gloves should be used to prevent the patient and nurse from any potential blood borne infection. The NMC (2008) state that you must allow patients to make decisions about their care, and also that patients should be treated indiv idually and with dignity. Suhonen et al (2007) conclude that individualised patient care leads to positive patient outcomes, such as patient satisfaction, patient autonomy and patients perceptions on health related quality of life. I used both verbal and non-verbal communication, which involved speaking slowly and clearly so that Nisha could understand what I was saying. I also used non-verbal communication through touch, eye contact, facial expressions and body language, (Funnell et al, 2009). I then using a single use lancet, in accordance with PCT (2005) policy on blood glucose monitoring, pricked the side of Nishas right third finger and disposed of the lancet into the sharps box. Baillie (2009) suggests that the third, fourth or fifth finger should be used as the thumb and index finger are important for touch, and to use the side as it is less painful. To prevent injury sharps and unused drugs must be placed in disposal boxes at the point of use, (Dougherty and Lister, 2008). I applied cotton wool to stop any bleeding and then disposed of the test strip and my gloves, washed my hands again using the Ayliffe (1978) technique and recorded my findings. Hastings (2009) recommends applying pressure briefly to the puncture site to prevent painful extravasation of blood into the subcutaneous tissues. The Department of Health (2007) state that to reduce the risk of cross infection any waste must be disposed of appropriately. Flores (2006) maintains that it is important to wash your hands after removing gloves as bacteria can contaminate them through small defects in the gloves or during removal. Records should be completed as soon as possible following an event (NMC, 2008), and as a student all documentation needs to be countersigned (Siviter, 2004). My mentor said that I should have asked Nisha to wash her hands, not if they were clean the rationale being the same as previously stated, (Alexander et al, 2000), and also Cowan (1997) also agreed that patients hands should be washed to ensure a non-contaminated result. Conclusion In conclusion I now appreciate how in depth a â€Å"simple† CBG procedure actually is, when done correctly. I have looked further for evidence stating that patients hands should be washed before the CBG test is performed and realise that I should have asked Nisha to do so as the result could potentially have been wrong. On reflecting on undertaking this skill I have developed my learning of the need to carry out this procedure and the importance of it to a Diabetic. I have also found that following guidelines is vital to accurate results. Action Plan In future when I carry out this procedure I will continue to practice as I have done as long as this is in line with local trust policy and supporting evidence. I will always ensure that the patient washes their hands before commencing the process, as this is what evidence suggests is good practice and also important for an accurate result.